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What is Employer Branding?

Employer Branding is the practice of defining, developing and managing your company’s reputation. A strong employer brand is essential to recruiting and retaining quality talent in today’s market and helps differentiate you from the competition. Learn the benefits of investing in employer branding, how it differs from your consumer brand, and see employer branding examples on Glassdoor in our Employer Branding FAQs.

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Citations

* Glassdoor EMI Research, November 2017
**Year to Date as of September 2018