Advertising Manager Job Description

What is an Advertising Manager?

Advertising managers help coordinate advertising departments to research and create effective advertising and outreach campaigns. This role requires the development of strategic campaigns to help drive sales and increase brand awareness and interest. Advertising managers take on a key leadership role in forming the way potential clients and customers view a brand and may need to reach out to other sources and outlets through guest postings, social media, and press releases.

Advertising managers must have a Bachelor's degree in marketing, business, communication, or other related industries. A Masters degree business administration (MBA) may be preferable for senior-level positions. Advertising managers need to be creative and possess strong communication and research skills.

Advertising Manager Job Description Template

Job Overview

Here at XYZ Inc., we are the leading company in our industry in the Capital City area. We're pleased to have a 3.8 Glassdoor rating from our employees. We are hiring an experienced Advertising Manager to help us keep growing. If you're dedicated and ambitious, XYZ Inc. is an excellent place to grow your career. Don't hesitate to apply.

Responsibilities for Advertising Manager

  • Perform industry research to identify trends and industry needs and interests
  • Review and respond to current sales trends
  • Utilize existing data and insights to inform potential
  • Work with advertising department to plan and implement new marketing campaigns
  • Requisition needed human resources to properly implement marketing strategies
  • Interview and hire advertising staff as needed
  • Contact advertising agencies to negotiate contracts
  • Collaborate with different departments to develop marketing campaigns suited to different business needs

Qualifications for Advertising Manager

  • Masters degree in business administration (MBA), marketing, advertising, or a related field may be preferred
  • Previous experience managing marketing campaigns at a local or national level
  • 3-5 years of experience in marketing, advertising or a related industry
  • Proven and effective communication skills with an emphasis on persuasion
  • Working knowledge of industry-related data analysis tools, such as Microsoft PowerBI and Tableau
  • Proven and effective market research skills
  • Ability to effectively create and deliver new campaign ideas in a team setting
  • Strong organizational skills and the experience to multitask and work on several projects at once
  • Extremely self-motivated with the ability to work independently when needed

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Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes
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