National Instruments – “Great place to start your career for engineering undergrads who want sales/marketing experience”

Pros

NI is a very employee focused company. The ELP program in particular is a fun place to work with an almost frat-house like culture. Austin can't be be as far as living in a cool city.

Cons

There is a major consensus based decision making culture and the company is extremely conservative with risk. As a result, some very ambitious or entrepreneurial type personalities may get frustrated.

Advice to Senior Management

Encourage more risk taking - break down bureaucratic barriers to change and leadership. Pay slightly higher salaries. Become more self-critical internally.