The process took 2 days. I interviewed at Interbrand (Shanghai, Shanghai) in Jan 2017
Interview
The process lasts for two days. The first interview was with an employee from business development department. After finding out that it was not what I wanted and realizing my determination to the brand strategy department, I was forwarded to a senior brand strategy consultant for an interview.
Interview questions [1]
Question 1
- A case study on a credit card company from the perspective of brand.
- Your approach to evaluate a brand.
- Motivation questions on why you want to work for a brand consultancy.