Project 1: SWOT Analysis Background: New businesses or startups can learn and understand their positioning, value for consumers, and competitiveness in the market by creating a SWOT Analysis. Goal: Gain a better understanding of KeepTruckin, what our value proposition is for Fleet Managers and Drivers, and where we fit in the market amongst our competitors. Project: Create a SWOT analysis for KeepTruckin and describe as best as you can what KeepTruckin’s value proposition is to both the fleet managers and drivers. Project 2: Handling Objections Background: On any given day we hear a number of different customer objections as to why they aren’t or won’t purchasing our ELD. This can sometimes be hard to handle and still stay on top of your game to convincing them why they need these electronic logging devices today, and why they should be using KeepTruckin’s Goal: Be well prepared for some of our most frequent and toughest objections Project: Give your best statements to handle the following most common objections. My drivers are too old or not tech savy enough to use KeepTruckin. We’re just going to wait until the mandate passes and we have to switch to ELD’s. Send me some information. I’m too busy and don’t have time to talk right now. It’s between you and JJ Keller ELD, why should we choose KeepTruckin? (this will require you to research JJ Keller and compare and contrast their product to ours)