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The RepTrak Company

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The RepTrak Company Snapshot

3.9
based on 129 ratings

75% would recommend to a friend

avatar

Mark Sonders

71% approve of CEO

Mission Our company vision is to rate the sentiment of the world for every company and make it actionable.
Description At The RepTrak Company™, our purpose is to prove that saying and doing the right thing is good for business. This is at the core of everything we do. Our patent-pending proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies. Our longitudinal perception data, dating back over 20 years, makes it the only and largest platform database of its kind, collecting over 1 million company ratings per year, and used by CEOs, CCOs, Boards, and Executives of Fortune 500 clients in more than 60 countries worldwide.

Subscribers to the RepTrak® Program use our predictive insights to protect business value and increase their positive impact on society. We provide clients with data-driven insights on how to prioritize, implement, and prove the impact of doing and saying the right things. Addressing these challenges for today’s corporations – life after COVID, understanding how to enact DEI principles, ongoing high expectations around innovation and ethics – is our everyday work. It’s meaningful, and tied to what’s happening now as the world pivots away from shareholder capitalism and toward stakeholder capitalism.

Life at The RepTrak Company

Glassdoor gives you an inside look at what it's like to work at The RepTrak Company, including salaries, reviews, office photos, and more. This is the The RepTrak Company company profile. All content is posted anonymously by employees working at The RepTrak Company.