Working at Boostability | Glassdoor

Boostability Overview

Lehi, UT
201 to 500 employees
Company - Private
Business Services
$25 to $50 million (USD) per year
Founded in 2009, Boostability is now one of the fastest growing internet marketing companies in the world. We use cutting-edge technology to provide high-quality SEO, social media, and website marketing services that achieve explosive growth for our small business partners and ... Read more

Mission: We help small businesses succeed online.

Glassdoor Awards

Best Places to Work:2015 (#38)

Company Updates

  • Boostability came in at No.31 in MWCN's 100 Fastest Growing Companies in Utah! Check out the article here, and be sure to check out our photo of Russ Larson accepting the award!

    Firefly Automatix, Inc.: Fastest Growing Company in Utah According to MountainWest Capital Network

    SALT LAKE CITY, Oct. 18, 2016 - MountainWest Capital Network (MWCN) today announced and honored Firefly Automatix, Inc. as the fastest growing company in Utah for 2016 at the 22 nd annual Utah 100 Awards Program recognizing the 100 fastest growing companies in Utah.

  • Check out the article about Boostability published in Insights Success magazine, “The 30 Most Admired Companies of 2017” issue.

    Boostability: Online Marketing Partner - Insights success

    As long as the Internet exists, businesses will need help optimizing their online presence. Digital Marketing becomes an essential tool for every business to reach individuals directly. Different ways for digital marketing are available, and it demands perfect match of the marketing solution provider for their business.

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Boostability – Why Work For Us?

Boostability Quick Look Core Services:

  • SEO for Small Businesses
  • Social Media Marketing for Small Businesses
  • Website Builds & Maintenance for Small Businesses
  • Local Search and Maps Optimization for Location Based Businesses
  • SEO, Social Media and Website Selling Opportunities for Resellers
  • SEO, Social Media and Website Solutions for Media, Newspaper, and Phone Book Partners Who Need an SEO Offering for Their Clients

Market That We Serve

Small and Local businesses that need a cost effective solution for top online search visibility. Large Media and Advertising groups that need a partner that can scale small business SEO, Social Media and Webssite services to tens of thousands of customers and providing high value to the clients.

Expertise We Offer

We currently manage thousands of SEO customers.

Our Management Team has 40+ years combined of Internet Marketing experience.

Boostability developed proprietary SEO software technology to drive high client value and large customer management.

Boostability software technology and services deliver partner centric services:

  • SEO Lead Generation
  • SEO Sales Support or Sales POD Model for Partners
  • White Label SEO Account Management and Reporting
  • Large Volume SEO Fulfillment
  • Social Media Services
  • Website Fulfillment and Build Services
  • API Integration Services for Reporting and Customer Management
  • Billing
  • SaaS Platform for Seamless Distribution of Services
  • One Click Access to Accounts

Gavan Thorpe -- President & COO

Jared Turner - Chief Technology Officer

Russ Larson - Chief Finance Officer

Nathan Judd - Vice President of Fulfillment

Matt Tennison - Vice President of Sales & Partners

Trish Stines - Director of Account Management

Kelly Shelton - VP of Marketing

Johanna Fawson - Director of Human Resources

Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results.

A talented team was assembled to develop a technology that would revolutionize the industry. The goal of the technology was to take a factory line approach to SEO fulfillment. The key to the technology is that it divides the workload among a group of specialists that are really good at one key component of SEO. The technology pinpoints the work that is ideal for each unique business and then gives the specialist step by step instructions so that they only do the work that needs to be done. The system then tracks the work performed by each specialist so that an account manager can easily see the work that has been done and the progress that the business is making. This has allowed Boostability to offer SEO services at an hourly rate that is a fraction of what other SEO companies charged.

In addition to streamlining the SEO fulfillment process our founders wanted to provide our customers and partners transparency. We wanted our customers to see the work we were doing as well as the progress they were making and be accountable for the work we were doing.

After a year of work the technology was completed and we began to market our services directly to businesses. A sales team was put in place that would quickly learn how to present and sell successfully and the company began to grow. We grew out of our first office with just over 13 employees in April 2010. From April 2010 to Nov 2010, we hired just over 30 new people into the company.

With our technology and our ability to market, sell and provide exceptional SEO services we began to attract partners that wanted to provide SEO services to their clients. Our founders had the foresight to incorporate into our technology a partner friendly platform that would allow our partners unprecedented access and insight into their clients’ accounts. We were able to share with our partners everything we learned about selling SEO to small businesses as well a scalable way for them to offer and provide SEO services.

The vision of our founders of providing small businesses affordable and effective SEO services is now being realized in an amazing way. As of December 2012 we reached more than 175 full time employees and hundreds of part time employees. We are considered to be the premier small business fulfillment service in the industry and our growth and profitability continues to climb at a phenomenal pace.

The future looks even brighter.

When to Outsource, and When to Build your Internal Competencies

Jared Turner, CTO, lists his 3 starting questions for entrepreneurs trying to effectively grow their businesses. 

UV50: 30 Fastest-Growing Companies 2016 ranks Boostability No. 14

A former No. 1 and No. 2 Fastest-Growing Company, Boostability is still quick on its SEO feet.

Boostability Ranked on Inc. Magazine's List of America's Fastest-Growing Private Companies for Third Year in a Row

For the third year in a row, Boostability, one of the largest digital marketing service providers in the world, has made the 2016 Inc. 5000's list of the "fastest growing private companies in America."

3 Success Factors of Selling Through Strategic Partnerships

Matt Tennison, VP Sales & Partners, talks about the secrets of running an effective and sustainable channel sales program.

Boostability Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Boostability President & COO Gavan Thorpe
Gavan Thorpe
25 Ratings
  • Helpful (1)

    "Executive Administrative Assistant"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Executive Administrative Assistant in Lehi, UT
    Current Employee - Executive Administrative Assistant in Lehi, UT
    Positive Outlook
    Approves of CEO

    I have been working at Boostability full-time (More than 3 years)


    I love this job. The executives are all very professional. I appreciate that they are great communicators, considerate, smart and fun. They genuinely care about each employee and provide opportunities to improve and grow. They all work well together and know how to play off of each other's strengths. I have learned a lot by working alongside these amazing people.


    I don't have my own parking spot close to the front door. HA!

    Advice to Management

    The way things are going, Boostability will keep expanding over the globe. This is a much-needed service to small and medium size businesses, so keep up the good work.

See All 182 Reviews

Boostability Photos

Boostability photo of: Mount Boostmore
Boostability photo of: Taking professional head-shots to improve our resumes
Boostability photo of: Professionalism Event in the Orem office!
Boostability photo of: The pots of gold at the end of the scavenger hunt rainbow...
Boostability photo of: Getting into the St. Patrick's Day Spirit!
Boostability photo of: St. Patrick's Day Decorations
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Boostability Interviews



Getting an Interview

Getting an Interview




  1. Helpful (3)  

    Product Manager Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Easy Interview


    While the one person I spoke with was decently professional, I was disappointed to find the reason for my removal from consideration was my asking salary. They advertised the role at $55k-$80k. Being that I have really solid experience, a good company brand backing my resume, and know what I'm doing in product, I asked for $80k.

    At first, they were accepting of that figure. They had me do the lame video interview, but from there, I was never asked to speak with someone again. I was told, however, they were going to schedule a time for me to meet with the hiring manager. About a week after I was told that, I received a voicemail indicating they didn't believe my background matched my requested salary figure. For starters, it's none of their business to tell me I'm not worth what I'm asking for. This is so incredibly offensive.

    What's worse, however, is the real reason they chose to say that. When I called back to speak with the recruiter about this odd voicemail I had received, I was told that I would likely get bored in the role as apparently it was more of an entry level position and that they just couldn't justify my required salary. Confused, I reminded them they had posted $80k. She was unrelenting in her assertion that I would get bored. Without a better explanation from the organization, I assume what's going on here, and based on another PM interview review, is they found candidates who were willing to accept the $55k figure (maybe even less). This also tells me that employee investment is low at Boostability. They'd rather get cheap employees than good employees.

    I was told they'd keep me in mind for senior level product roles but I have no confidence in them being able to pay competitively for such a role. In the end, they lost out on someone who could've really done some cool things on their team.

See All 41 Interviews

Boostability Awards & Accolades

  • The 30 Most Admired Companies of 2017, Insights Success, 2017
  • Fastest Growing Private Companies in America, Inc. Magazine, 2016
  • 30 Fastest-Growing Companies 2016, Utah Valley 360, 2016
  • 100 Fastest Growing Companies in Utah, MountainWest Capital Network (MWCN), 2016
  • 2016 Hot in Lehi Award, Owler, 2016
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