Working at Boostability | Glassdoor

Boostability Overview

Lehi, UT
201 to 500 employees
Company - Private
Advertising & Marketing
$25 to $50 million (USD) per year
Founded in 2009, Boostability is now one of the fastest growing internet marketing companies in the world. We use cutting-edge technology to provide high-quality SEO, social media, and website marketing services that achieve explosive growth for our small business partners and ... Read more

Mission: We help small businesses succeed online.

Glassdoor Awards

Best Places to Work: 2015 (#38)

Company Updates

  • Boostability came in at No.31 in MWCN's 100 Fastest Growing Companies in Utah! Check out the article here, and be sure to check out our photo of Russ Larson accepting the award!

    Firefly Automatix, Inc.: Fastest Growing Company in Utah According to MountainWest Capital Network

    SALT LAKE CITY, Oct. 18, 2016 - MountainWest Capital Network (MWCN) today announced and honored Firefly Automatix, Inc. as the fastest growing company in Utah for 2016 at the 22 nd annual Utah 100 Awards Program recognizing the 100 fastest growing companies in Utah.

  • Read our feature in Utah Business Magazine where our VP of Marketing, Kelly Shelton, talks about Boostability's focus and why small businesses need to have an online presence.

    Boostability: Giving Small Businesses an Online Boost - Utah Business

    In today's world, consumers expect businesses to have an active presence online-and that includes small businesses. It doesn't matter if you're the handyman down the street or owner of the local pizza joint, your customers (and potential customers) expect you to be online.

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Boostability – Why Work For Us?

Boostability Quick Look Core Services:

  • SEO for Small Businesses
  • Social Media Marketing for Small Businesses
  • Website Builds & Maintenance for Small Businesses
  • Local Search and Maps Optimization for Location Based Businesses
  • SEO, Social Media and Website Selling Opportunities for Resellers
  • SEO, Social Media and Website Solutions for Media, Newspaper, and Phone Book Partners Who Need an SEO Offering for Their Clients

Market That We Serve

Small and Local businesses that need a cost effective solution for top online search visibility. Large Media and Advertising groups that need a partner that can scale small business SEO, Social Media and Webssite services to tens of thousands of customers and providing high value to the clients.

Expertise We Offer

We currently manage thousands of SEO customers.

Our Management Team has 40+ years combined of Internet Marketing experience.

Boostability developed proprietary SEO software technology to drive high client value and large customer management.

Boostability software technology and services deliver partner centric services:

  • SEO Lead Generation
  • SEO Sales Support or Sales POD Model for Partners
  • White Label SEO Account Management and Reporting
  • Large Volume SEO Fulfillment
  • Social Media Services
  • Website Fulfillment and Build Services
  • API Integration Services for Reporting and Customer Management
  • Billing
  • SaaS Platform for Seamless Distribution of Services
  • One Click Access to Accounts

Gavan Thorpe -- President & COO

Jared Turner - Chief Technology Officer

Russ Larson - Chief Finance Officer

Nathan Judd - Vice President of Fulfillment

Matt Tennison - Vice President of Sales & Partners

Trish Stines - Director of Account Management

Kelly Shelton - VP of Marketing

Johanna Fawson - Director of Human Resources

Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results.

A talented team was assembled to develop a technology that would revolutionize the industry. The goal of the technology was to take a factory line approach to SEO fulfillment. The key to the technology is that it divides the workload among a group of specialists that are really good at one key component of SEO. The technology pinpoints the work that is ideal for each unique business and then gives the specialist step by step instructions so that they only do the work that needs to be done. The system then tracks the work performed by each specialist so that an account manager can easily see the work that has been done and the progress that the business is making. This has allowed Boostability to offer SEO services at an hourly rate that is a fraction of what other SEO companies charged.

In addition to streamlining the SEO fulfillment process our founders wanted to provide our customers and partners transparency. We wanted our customers to see the work we were doing as well as the progress they were making and be accountable for the work we were doing.

After a year of work the technology was completed and we began to market our services directly to businesses. A sales team was put in place that would quickly learn how to present and sell successfully and the company began to grow. We grew out of our first office with just over 13 employees in April 2010. From April 2010 to Nov 2010, we hired just over 30 new people into the company.

With our technology and our ability to market, sell and provide exceptional SEO services we began to attract partners that wanted to provide SEO services to their clients. Our founders had the foresight to incorporate into our technology a partner friendly platform that would allow our partners unprecedented access and insight into their clients’ accounts. We were able to share with our partners everything we learned about selling SEO to small businesses as well a scalable way for them to offer and provide SEO services.

The vision of our founders of providing small businesses affordable and effective SEO services is now being realized in an amazing way. As of December 2012 we reached more than 175 full time employees and hundreds of part time employees. We are considered to be the premier small business fulfillment service in the industry and our growth and profitability continues to climb at a phenomenal pace.

The future looks even brighter.

Boostability Reveals the Secret of Success in Business and Life

Jared Turner talks about Boostability's secret of success which can be summed up in the phrase, "Get Next Action" If you own a business, have a job, are trying to run a household, or if you’re just doing your best to keep you nose above water, this concept could change your life.

When to Outsource, and When to Build your Internal Competencies

Jared Turner, CTO, lists his 3 starting questions for entrepreneurs trying to effectively grow their businesses. 

UV50: 30 Fastest-Growing Companies 2016 ranks Boostability No. 14

A former No. 1 and No. 2 Fastest-Growing Company, Boostability is still quick on its SEO feet.

Boostability Ranked on Inc. Magazine's List of America's Fastest-Growing Private Companies for Third Year in a Row

For the third year in a row, Boostability, one of the largest digital marketing service providers in the world, has made the 2016 Inc. 5000's list of the "fastest growing private companies in America."

3 Success Factors of Selling Through Strategic Partnerships

Matt Tennison, VP Sales & Partners, talks about the secrets of running an effective and sustainable channel sales program.

Boostability Reviews

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Recommend to a friend
Approve of CEO
Boostability President & COO Gavan Thorpe
Gavan Thorpe
34 Ratings
  • Featured Review

    Helpful (1)

    "One of the very best companies I've worked for"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Manager in Lehi, UT
    Current Employee - Manager in Lehi, UT
    Positive Outlook
    Approves of CEO

    I have been working at Boostability full-time (Less than a year)


    Lots of college-aged students work at this company. For many of them it's one of their very first (if not first) professional jobs. The complaints I hear are more often than not from younger people (without much experience) objecting to things that happen at every company you'll ever work for.

    As a fat old guy who's worked for his share of legitimately crappy companies over the years, I can say that most employees have a pretty great set up here. The company is headed by one of the most effective, competent leadership teams I've worked with, which accounts for our growth and stability. Because of that, it's a good place to put down roots.

    And there's a fairly open, friendly environment here as well. The benefits are decent, you get lots of days off (21 PTO days a year once you've been here a while), and the company parties are really elaborate and fun.

    And as for pay, I can't speak for others, but I am very fairly compensated. Raises occur here as regularly as they do at other well-run companies. The best increases will come through advancement, just like everywhere else.

    My biggest recommendation is to kids just starting out, either in or freshly graduated from college. You can get great experience here, and if you work hard and the cards fall for you, you can advance your career. I've seen it happen again and again at this company.

    -Great company culture
    -Highly competent leadership
    -Flexible managers
    -Fantastic, innovative product
    -Family friendly lifestyle company (this place completely empties at 5 pm sharp)
    -So much career advancement. Most management positions are internal promotions.
    -Super smart people work here


    Lots of college students employed here, so high turnover in some positions
    Depending on where you are, can sometimes be a pretty competitive environment for career advancement among the entry-level employees.
    Multiple locations can be a hassle for employees in management positions

See All 196 Reviews

Boostability Photos

Boostability photo of: Mount Boostmore
Boostability photo of: Some creepy Psycho decorations
Boostability photo of: Edgar Allan Poe, Orem style
Boostability photo of: The Orem office is underwater!
Boostability photo of: Zero lives in the Orem office
Boostability photo of: Nightmares at Boost!
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Boostability Interviews



Getting an Interview

Getting an Interview





    Marketing Copywriter Interview

    Anonymous Interview Candidate in Orem, UT
    No Offer
    Neutral Experience
    Difficult Interview


    I applied online. I interviewed at Boostability (Orem, UT) in September 2017.


    Sent in a resume and writing sample. Then had an online digital interview of pretecorded questions and a writing section. You record your responses at home. Seems easy but is somewhat awkward. Would prefer in-person interviews.

    Interview Questions

See All 42 Interviews

Boostability Awards & Accolades

  • Sitejabber 2017 Customer Choice Award, Sitejabber, 2017
  • Comparably Best CEOs, small- and mid-sized companies, USA Today, 2017
  • Top 4 Companies for Culture in Salt Lake City, Comparably, 2017
  • Fastest Growing Private Companies in America, Inc. 5000, 2017
  • The 30 Most Admired Companies of 2017, Insights Success, 2017
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