Virgin Hotels
Part of Virgin
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Virgin Hotels Snapshot
Everyone leaves feeling better.
There has not been significant innovation in the hotel industry since the rise of the boutique hotel segment. Innovation has been relegated to pillow fluffiness and nightclub vibe. Virgin Hotels is going to change all that. We are in it to provide something new, fresh and meaningful to the consumer. Virgin has re-invented the upper class flight experience, created award winning Clubhouses, developed superior entertainment systems that put control in our customers’ hands, and built a reputation for brilliant service. It’s time to extend this thinking to hotels. Hotels will no longer be a transient place where “I stay”—Virgin Hotels will be a place where guests feel ownership, where they “belong” and where they can’t wait to come back.
