Description In 1994, Joel already had years of sales experience in the commercial flooring industry. He thought he’d seen it all until he stepped foot in the kitchen of a major chain restaurant. The floors were chipped, cracked, and to this day he still remembers the smell!
He was inspired to find a solution. After only a few months he became very aware that the current flooring options were already failing, given the many challenges of maintaining a commercial kitchen floor.