Description At Helen Jon, we believe that swimsuits should be as flattering, comfortable and chic as your favorite little black dress - and they should make you feel just as confident and beautiful, too. That's why our swimsuits, clothing and activewear are all focused on making you feel comfortable in your own skin first, whether you're practicing yoga on the beach, chasing little ones through the surf, or soaking up some sun in paradise.
It all started in 2012 with our owner, Gwyn Prentice. For years, she'd found something missing in the swimwear world: Why couldn't companies create sophisticated and flattering designs that offer more comfort for women? After all, many beautiful suits don't have the support or coverage of a good fit - and many of the sturdier, more comfortable suits don't have elegant, fashion-able designs. Why couldn't women have it all, in one swimsuit line?