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The Betesh Group Snapshot
The Betesh Group is a privately held owner and operator of a portfolio of consumer products companies with offices in the United States, Hong Kong and China. In business since 1976, The Betesh Group has grown into a market leader across several businesses, with expertise in ladies fashion handbags, kitchen/home products, and baby categories including diaper bags, bedding and feeding. Each company works side by side and synergistically, sharing resources to work efficiently while maintaining distinct design, marketing and sales teams to maximize product line expertise.
The Betesh Group is built on a history of developing trend-setting product designed to sell at retail.
Creative team of designers and merchandisers stays on the forefront of fashion and style to create products from the simplest to the most luxurious.
Analysis of the lifestyle, fashion and graphic influences on the core target demographic.
Continual shopping in the world markets to find innovative new materials, fashion and embellishments.
Close collaboration with brand owners and licensors to create on brand cohesive programs at retail.
Strong understanding of the retail market and competitive landscape to ensure product is built to sell.
The Betesh Group is built on a history of developing trend-setting product designed to sell at retail.
Creative team of designers and merchandisers stays on the forefront of fashion and style to create products from the simplest to the most luxurious.
Analysis of the lifestyle, fashion and graphic influences on the core target demographic.
Continual shopping in the world markets to find innovative new materials, fashion and embellishments.
Close collaboration with brand owners and licensors to create on brand cohesive programs at retail.
Strong understanding of the retail market and competitive landscape to ensure product is built to sell.
