Propeller Industries

Propeller Industries

3mo

Propeller is heading to Expo West! We're bringing our team to Anaheim and can't wait to connect with the founders, operators, and investors building the next generation of CPG brands. While we're there, Propeller will be: - Walking the tradeshow floor and meeting with emerging and established brands - Co-hosting exclusive events throughout the week alongside our partners Morrison Foerster, Giannuzzi Lewendon, LLP, ForceBrands, Anchin, Whipstitch Capital, Dwight Capital, Consumer VC, Mike Gelb, Pathstone, TIG Brands, The Angel Group, Interact Brands, and Encore Consumer Capital - Taking 1:1 meetings with founders and leadership teams ready to build best-in-class finance functions Whether you're looking to scale smarter, raise your next round, or just want to talk shop about what's working in CPG finance right now — we'd love to connect. See you in Anaheim! 👋 Propeller attendees: Chris Fenster, Raymond Nieuwenhuizen, Ted Zeigler, David Davick, Amanda Morgenstern, Matt Turner, Vernise Knighton, Zain Khoja, CPA, Kristin Simon, Beau Ramirez, and Erin G. #ExpoWest ...Show more

Propeller Industries

4mo

THIS WEEK: Join us on Thursday, 2/12 for an honest conversation with Todd Rebner about what's actually working in AI-powered finance operations versus what's still more hype than reality. We'll share what we're seeing deployed successfully across growth-stage companies, where the technology still falls short, and how to evaluate vendor claims with a critical eye. Sign up for the webinar: https://lnkd.in/eVMziirE...Show more

Propeller Industries

5mo

After doing this for 17 years, here are 5 hard truths we’ve uncovered: 1. Most companies won't make it past the $0-5M Launch stage, so you need to focus on your product and customers and just build "minimum viable accounting” with scrappiness and speed. 2. The person you can actually afford and attract at the $5-25M Traction stage is overqualified for 50% of the work, and underqualified for the most critical 25%. 3. The perfect systems you built for the Traction stage will break down at the $25-50M “Awkward” stage: not because they weren’t perfect, but because this stage requires different systems. 4. At the $50-100M Scale stage, when you can finally afford to hire your first real CFO to architect systemic controls and storytelling analytics, that person will struggle to understand the financial decision-making that got you where you are. 5. The TL;DR: The more you optimize a finance hire for one specific stage, the less likely they are to succeed at the next stage. Learn more in our latest article, "The Talent Paradox: Why Most First Finance Hires are NGMI" by Chris Fenster: https://lnkd.in/gH9gFKJa Subscribe to our newsletter: https://lnkd.in/eGVFrmqN...Show more