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Alfa-Beta Snapshot
Vehicle DealersIndustry
If Greek supermarket operators staged their own Olympic Games, Alfa-Beta Vassilopoulos would win silver for being Greece's #2 food retailer with some 215 supermarkets under the Alfa-Beta, City, Food Lion, and ENA banners. The grocery chain tempts shoppers with competitive prices, an extensive variety of items, and by focusing on customer service. To foster customer loyalty, Alfa-Beta offers the AB Visa credit card that rewards customers for each purchase they charge. Alfa-Beta is a subsidiary of Belgium's Delhaize Group. Delhaize bought about a dozen stores in Greece in 2009 and added them to Alfa-Beta's network.
