Description UCI Digital was formed in December, 2016 when TopZone Media Group merged with UCI. We operate our businesses in a day where there are tools available to quickly and cheaply build a pretty website without a lot of effort. Building a pretty website is the easy part, that’s why most web companies begin and end their efforts at that level. What most web designers fail to understand is that pretty is not where it ends.
The DIY tools for fast-to-build, pretty websites come with extreme limitations that affect how your website is marketed. What good does it do a business to have a pretty website if potential customers don’t know you exist and Google doesn’t know what you do? Pretty won’t get your business found online. Pretty won’t convert a prospect into a customer. Pretty is only one part of the much larger goal of making your website into more than an online brochure.