Description Freeman Spogli & Co. is a private investment firm that targets middle-market US companies in such industries as retail, direct marketing, distribution, and consumer products. Like many private equity firms, it helps guide the growth of its portfolio companies through strategic planning, from identifying add-on acquisition opportunities to recruiting management. After helping its holdings to bolster their performance, the company then usually pockets a profit by selling them or taking them public. Although it is generally not active in day-to-day operations, Freeman Spogli often monitors a portfolio company's development by assuming a seat on its board of directors.