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Markwins Beauty Brands Snapshot
Markwins Beauty Brands is a global leader in beauty and cosmetics. The company, founded in 1984 by CEO Eric Chen, is distinguished by groundbreaking product innovation, reimagined go-to-market strategies, and leading-edge supply-chain dynamics. From humble, disruptive origins, the company - famous early as the pioneer of compact palettes and gift sets - stands today as the largest privately-held beauty company in North America and is recognized within the industry as top "brand builder." With a brand portfolio that includes wet n wild®, Physicians Formula®, Black Radiance®, Lip Smacker®, Bonne Bell®, and LORAC® the Markwins Beauty Brands are sold in retail outlets including Department, Specialty, Mass, Drug, and Food stores in over 80,000 doors in 80 countries.
