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ODLO Snapshot
With the motto “Always make sure you’re one step ahead,” Odlo was born in 1946. An enthusiastic Norwegian sportsman named Odd Roar Lofterød started the company with a heaping portion of creativity and courage.
The company began producing training tights for ice-skating athletes that protected from the cold, and from there the concept soared. These days, Odlo has a market-leading range of gear for all climates, with more than 550 different products for all types of athletes. And the future for Odlo is an exciting one.
If you asked Odd Lofterød Jr. about his vision of the future, he says: “My father always set the goal of being a step ahead of everyone else. Nothing has changed in this respect.”
The company began producing training tights for ice-skating athletes that protected from the cold, and from there the concept soared. These days, Odlo has a market-leading range of gear for all climates, with more than 550 different products for all types of athletes. And the future for Odlo is an exciting one.
If you asked Odd Lofterød Jr. about his vision of the future, he says: “My father always set the goal of being a step ahead of everyone else. Nothing has changed in this respect.”
