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Solgar Vitamin and Herb Snapshot
Biotech & PharmaceuticalsIndustry
A vitamin a day keeps the doctor away, or at least that's what Solgar Vitamin and Herb would like you to say, and forget about those apples. One of the venerable lions in the health food industry, the company makes and markets a line of more than 450 nutritional supplements for sale by health food retailers worldwide. While other mass-market nutritional brands chase after dietary fads (sports enhancement, weight loss), Solgar has stuck with its old-school nutrition formula of vitamins, minerals, herbs, and foods to promote general health. It has found success with its austere packaging and low-key promotion. It is a subsidiary of nutritional supplement manufacturing and distribution giant NBTY.
