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Human Pheromone Sciences Snapshot
Human Pheromone Sciences (HPS) hopes its animal magnetism makes consumers hot under the collar. It makes fragrances that contain a patented synthetic version of a pheromone produced by the human body to stimulate the senses. It also licenses its technology to partners in the personal care products industry. The company's products are sold through its website and through direct marketing under the Natural Attraction name. It has granted non-exclusive rights to the Natural Attraction brand in the US, Europe, and Japan. HPS also partners with makers of consumer products to license its patented technology; CrowdGather is launching a unisex scent EroxA in 2011 with HPS. Renovatio Global Funds owns 16% of the firm.
