Description New Kind is a brand strategy and marketing firm that helps B2B tech companies position themselves, communicate value, and accelerate growth.
We serve companies building the infrastructure of the future in their efforts to scale.
New Kind is a team of experts in strategy, positioning, messaging, and visual identity. We specialize in SaaS and open source technology companies.
The founders of New Kind played key roles in developing the brand, design, culture, and community at Red Hat. Helping the company expand from one office in North Carolina to a global, multibillion-dollar enterprise leader in open source software.
New Kind is proud to be a certified B Corporation.
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