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Kracie Snapshot
Kracie Holdings (formerly Kanebo Trinity Holdings) is a veteran firm that knows diversification and doesn't mind changing its moniker. The company makes toiletries, pharmaceuticals, and food. Kracie's products vary from Prostyle hair styling product to Frisk chewing gum to Coccoapo A, an over-the-counter drug for the treatment of constipation and obesity. Kracie, formed in 1887, operates in Asia, Europe, North America, and South America. Kracie sold its cosmetics unit to household products maker Kao Corp. in 2006. Kanebo changed its name to Kracie Holdings in July 2007. Hoyu Co., Japan's largest maker of hair-coloring products, acquired a majority stake in Kracie Holdings in 2009.
