A Review from a Former Brand Strategist - Brand Design Strategist LPK Employee Review

2.0
Mar 30, 2010
Recommend
CEO approval
Business Outlook

Pros

LPK is one of the leading global brand identity firms and clients include top tier consumer package goods companies. The big benefit for LPK employees is the exposure to highly sophisticated brand teams and a cross-functional team of people. Design has become a highly sought-after business-building tool so LPK offers the chance to work on big brands in an integral manner. LPK has tremendous talent within its ranks from designers to brand strategists and one of the best experiences within that company (I was there for 18 years) was the diverse and intelligent group with whom I worked. I understand LPK has in the past 8 months undergone a complete overhaul of its management practices and from what I hear, there is great positive momentum. Thus it is a company that learns from its mistakes and tries to improve itself.

Cons

One of LPK's ongoing challenges is controlling growth and managing the top-heavy upper management structure. It is a very "political" climate; by that I mean that like many privately held firms, the management operates in an old school, old guard style that values traditional rather than progressive values. Additionally, the company tends to stereotype personnel based on a rather biased performance review system meaning that reviews have been known to be written to "support" a point of view rather than to reveal the true status of the performance.

Explore other reviews about LPK

5.0
Oct 9, 2021
KEY NOT FOUND: reviews.seasonal-anonymous
Recommend
CEO approval
Business Outlook

Pros

Great place to work at

Cons

Small building for what it needed

4.0
May 11, 2024
Recommend
CEO approval
Business Outlook

Pros

Supportive team and manager. Great town to live in.

Cons

Lay-offs and industry slow downs.

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