PURESEOUL reviews

2.3

22% would recommend to a friend

(29 total reviews)
PURESEOUL has an employee rating of 2.3 out of 5 stars, based on 29 company reviews on Glassdoor which indicates that most employees have an average working experience there. The PURESEOUL employee rating is 35% below average for employers within the Retail & Wholesale industry (3.5 stars).

Reviews by job title

29 reviews
2.0
Apr 11, 2026

mixed feelings

Recommend
CEO approval
Business Outlook

Pros

amazing coworkers, working for something i have a real interest in (korean skincare + makeup), customers can be really fun to talk to and it’s very fulfilling when you feel like you’ve actually helped them.

Cons

supervisors + head office are on a power trip 24/7, constant negativity from them, hypocrisy (phones not being allowed but supervisors constantly on their phones, prohibited from talking amongst ourselves on the shop floor even during quiet times but supervisors chat constantly]. head office do not see us retail sales assistants as human beings. always getting stricter + enforcing more ridiculous rules. they speak [through email] incredibly rudely / with entitlement over the simplest of inquiries. staff are expected to handle shipments ourselves when a lot of them are petite and young + supervisors don’t handle much of the workload - this is passed onto assistant supervisors and mostly retail sales assistants. complaints towards management are dismissed / not taken seriously but sales assistants will receive warnings for the smallest things. we have no security and will be blamed for thefts that may happen in our sections [how can we control everything?]. long hours on feet constantly = back, leg, feet and shoulder pain. can’t participate in promos as staff for a period of time / sometimes can’t use our discounts for promos [what is the point of the discount then]. not informed of promos in advance. lack of information + just expected to have all the knowledge in the world.

1.0
Jan 9, 2026

most unprofessional work environment

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

the people who you work with and that’s literally it

Cons

we are worked to the bone, treated like robots, there is a serious lack of empathy not only just from the management side but also the supervisors in the store. the supervisors have such double standards, claiming other staff are on their phones when the supervisors themselves have been caught on their phones multiple times playing games???? which is not a part of their jobs but if one of the other store colleagues even glances at their phone we are reprimanded. we aren’t allowed to converse with each other during quiet times, even if there are no customers on the shop floor we are told we are “talking too much” but the supervisors are constantly chatting amongst themselves, even moving from their assigned positions to converse with each other and distracting the other from serving customers and doing their actual job. supervisors never want to do any actual work, always placing themselves on “float/restock” or “till” but even within those rotations they don’t do the work required of them. if they are on tills they just go on their phones and make whoever else is placed on tills do the work, and if they are on float they just sit in the stock room and god forbid someone needs covering because it’s their break, the supervisors never go and cover, always making someone else do that. constantly making us wait when it’s our break time but when it’s time for them to go to break they don’t care if there’s an adequate amount of staff on the shop floor. supervisors facilitate this aura of fear and are just point blank rude to us.

Viewing 1 - 3 of 29 Reviews

Glassdoor has 29 PURESEOUL reviews submitted anonymously by PURESEOUL employees. Read employee reviews and ratings on Glassdoor to decide if PURESEOUL is right for you.