RF Binder Reviews | Glassdoor

RF Binder Reviews

Updated May 2, 2018
61 reviews

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3.0
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Amy Binder
24 Ratings

61 Employee Reviews

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Pros
  • "Happy employees, lots of perks (free breakfast, happy hours for employees, espresso machine, in office free massages and more)" (in 9 reviews)

  • "Hard work is recognized and rewarded 4" (in 7 reviews)

Cons
  • "It is all about very traditional media relations here yet they wonder why they keep losing new business pitches" (in 7 reviews)

  • "shot gun blasts any new business pitches, and does a bad job on all of them" (in 5 reviews)

More Pros and Cons

  1. "Enjoy coming to work every single day - simply wonderful"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Director in New York, NY
    Current Employee - Director in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at RF Binder full-time (Less than a year)

    Pros

    I joined RF Binder recently and was so pleasantly surprised on multiple levels: 1. Clients are great and work is interesting. 2. There is open access to senior management, including CEO Amy Binder, who is super involved with the client work and takes the opinions of her staff seriously, no matter what level 3. Hard work is recognized and rewarded 4. Great perks, including weekly happy hours and staff meetings to ensure that everyone in the agency has an opportunity to express their ideas/ask questions. Opportunities to bond with colleagues in running and book club sessions. Not even talking about the little fun things like quality free breakfast, Nespresso machine, wine on tap, treats...

    It is a place where people care about, support and accommodate each other while also pushing you to grow, learn and do rewarding work.

    Cons

    None that I have seen so far.

    Advice to Management

    Keep up the good work and strong communication.


  2. Helpful (4)

    "Bottom of the barrel for working at a recognizable PR firm"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous in New York, NY
    Former Employee - Anonymous in New York, NY
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at RF Binder full-time (More than a year)

    Pros

    Working here is an experience for anyone wishing to learn what not to do. If you ever want to start your own PR firm, this is it! RF Binder is the test case of some of the poor behavior in our industry. It's full of elitism, with the CEO perpetually pushing to hire prestige over talent. You will get substantially more preference if you're from an ivy league, rather then if you have talent (although I cannot fathom why anyone with an ivy league education would find themselves working here).

    To be fair, the benefits package is well structured.

    Cons

    The firms has a reputation because of its founder and gives off the impressions that it is one of the bigger industry players in the PR world. It's not. The firm is struggling and you can tell that just by walking around the office. There are more empty desks than employees. When interviewing they will cover this up with a story of how everyone is at an event, or a holiday, or how the firm is rapidly expanding. This is a complete lie I've heard perpetually being told.

    Client work is also lackluster. The firm sustains itself on a couple of major clients (ie: Dunkin Donuts and Wines of Germany), but other than that there is barely any new business coming in. It is very uncommon to hear about a client win. The situation is dire enough that in order to retain old client (and in some cases entice new ones) the firm substantially undercharges on their retainers and practically every client is on a "friends and family" discount. I have never seen retainers this low in our industry, even when working with startups. The good news is that because they are hungry for clients, they finally caved in and announced this year a commission bonus for anyone who brings in a new client (although the bonus amount was never disclosed).

    Another problem is the management team. There is a lack of trust between upper management and the CEO, as well as lack of training for the younger promoted managers. One set is too scared to lead and the other is incompetent. There is a reason why the firm lost so much senior staff between Nov 2017 and Feb 2018.

    Advice to Management

    Go back to the drawing board, figure out why you're not getting any new business, then figure out why all your senior staff is leaving, and finally figure out why there is so much siloing even within the teams.

  3. Helpful (9)

    "Combat pay"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Management in New York, NY
    Former Employee - Management in New York, NY
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at RF Binder full-time (More than a year)

    Pros

    Not many I can think of other than it prepared me on what it would be like to work in a war zone. There are some pretty smart people who are hired, but unfortunately they don't stay very long, because they are smart. They have a very good vacation policy, however they dislike it whenever people take vacation.

    Cons

    You learn pretty quickly that there is no loyalty whatsoever among senior staff and gossip runs rampant. Everyone is fair game. The CEO talks about everyone to the senior staff and the senior staff talks about the CEO to the junior staff and on and on. Definite favoritism in the office when it comes to being rewarded for good work or taking time off. CEO changes her mind all the time, tells teams to do something one way and then blames them when she decides half way through the project/pitch that she wants to go in another direction. Office is dated, looks like a scene out of a John Hughes 80's movie.

    Advice to Management

    Appreciate the hard work that the teams do and reward people across the board, not the same people over and over. Let people take the vacation they are entitled to without making them feel bad about it. Quit talking about everyone and maybe you will have the culture within the office you are always trying to force, except this time it won't be forced.


  4. Helpful (1)

    "Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at RF Binder full-time

    Pros

    If you are a proactive person, you will succeed. There is no limit to what is possible if you are willing to speak up and get stuff done. You can ask for what you need, share what you think and bring ideas to the table no matter what your level.

    You have an open door to senior leadership. If you bring them a solution to a problem, they will let you execute it. This is extremely rare and my absolute favorite thing about RF|B. Some have said people play favorites but it's not actually about that. It is about character, attitude and your commitment to driving the business forward not just your to-do list.

    Great brands that do interesting work. Your senior lead will be really involved with you and everyone on your team has great relationships.

    Cons

    It isn't for everyone. You aren't going have your hand held and patted on the back all the time.

    Speedy, speedy environment that can sometimes be over whelming.

    To be successful you have to be business orientated and have the maturity and ability to see perspective beyond your own. This can be difficult when you are growing and young in your career and it is expected of everyone. If you can learn and adapt to have this skill though you will be a stronger employee no matter where you end up! So con or pro - you decide.

    Advice to Management

    Continue to give people the opportunity to grow and keep the culture of entrepreneurial spirit.

    Continue to develop internal process so that there can be more structure around what we do.


  5. Helpful (7)

    "Can’t believe these positive reviews"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    The recent reviews are a complete fabrication - every time someone posts the truth the leadership, with good reason goes on a campaign to get people to respond in reverse. Let’s be honest no job is always an enjoyable place to come to work daily but RFB is certainly the least enjoyable and most dysfunctional environment to be in.

    Cons

    Not truthful, makes erratic business decisions, hardly compensates/promotes their ppl appropriately. Taking time off is frowned upon, if you were given any sort of perk/flexibility it is held over you for your time there. You should ask about this when you interview, as it’s bad. Also the thing about high touch ceo is just false- unless you are in her inner circle you better think twice if you think she cares about you.

    Advice to Management

    Honestly the response to fixing your company is beyond your abilities.


  6. Helpful (7)

    "No direction"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at RF Binder full-time

    Pros

    - Great individuals (mid to junior level) who are hardworking and passionate.

    Cons

    - There is no direction in business goals or mission.
    - Lack of transparency.
    - Hostile behavior from senior management.
    - Quick to hire, agonizingly slow to fire.
    - Care more about hiring senior management that looks good on paper instead of finding a right fit for current employees.
    - Not team-oriented whatsoever. Senior management delegates and dictates to other employees, not even considering they should weigh the opinions of other staff that has more relevant experience.
    - Extremely behind on expertise in marketing, social, digital, and analytics.
    - Lack of priority from senior management. It will be weeks until you hear feedback on important deliverables that could help further the business. Also - while acknowledging that the agency needs to win new business, senior management leaves for vacation for three weeks.

    Advice to Management

    Think really hard about what you want from your business, and consider if someone else should be leading the day to day agency management.


  7. Helpful (7)

    "PR Intern"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    Pros

    Exposure to recognizable and global brand names
    Some people who will be nice to you and teach you

    Cons

    The behavior toward interns is simply humiliatingly condescending and boastful. They didn't hire to teach you if that's what you're expecting, but will definitely pretend to do so. A toxic environment with people bad mouthing each other. The very few people who will sit with you and guide you through their process and internal systems are are the ones who have acknowledged the behavioral issue over the years. I have my doubts as to their understanding of Social Media and do not expect truly innovative content produced anytime soon.

    Advice to Management

    This isn't 1990

  8. Helpful (9)

    "Leadership is lost"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at RF Binder full-time

    Pros

    It's a job. So there is that.

    Cons

    The leadership is hilariously under par. They have no idea what they are doing- and now the only senior person who knew how a real agency works has left- which means we are back to down hill FAST. This place is TINY. The revenue listed is not accurate- we only have a handful of clients. Nothing to learn here. Move on.

    Advice to Management

    Sell your agency?
    I don't even know what to say. You have problems.


  9. "Intern"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at RF Binder part-time

    Pros

    Great learning experience, and definitely learned a lot for the future

    Cons

    It's unpaid, so hard to balance on a summer vacation.


  10. "A Good Place to Work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Associate in New York, NY
    Current Employee - Senior Associate in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at RF Binder full-time (More than a year)

    Pros

    Great opportunities for advancement, early exposure to key accounts, collegiality

    Cons

    Garden-variety pettiness, micromanagement, big ideas often lead nowhere

    Advice to Management

    Unify the experience across teams -- getting on the right team can be an incredible benefit to your career, but it is too easy for young associates to get trapped on the wrong accounts.


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