Since its founding, the company’s strategic focus has increasingly shifted toward software, with comparatively fewer investments in the hardware business unit. While this may reflect long-term goals, it left hardware teams navigating tough constraints—even when clear market demand existed. Many talented team members were stretched across too many initiatives without the level of investment needed to scale impact. As a result, the path forward for the hardware division often felt uncertain, making long-term planning and a cohesive marketing strategy more difficult.