TracyLocke Reviews | Glassdoor

TracyLocke Reviews

Updated March 14, 2017
94 reviews

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Full-time Part-time

3.4
Star Star Star Star Star
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Hugh Boyle
27 Ratings

94 Employee Reviews

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Pros
  • Great people, fun atmosphere and overall nice portfolio of clients (in 13 reviews)

  • Work/life balance is good but like anywhere in this industry, there are spiked times of craziness (in 5 reviews)

Cons
  • No work/life balance (more extreme than what is typical in this industry) (in 6 reviews)

  • Employees crying in the hallway and/or being screamed at my Upper Management is commonplace with no corrective action in place (in 8 reviews)

More Pros and Cons

  1. "Great place to learn a lot & gain experience"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Art Director in Wilton, CT
    Former Employee - Art Director in Wilton, CT
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at TracyLocke full-time (More than 3 years)

    Pros

    • Great place to gain experience
    • Great culture & people
    • Tons of awesome work being created here & fresh ideas
    • Bagel wednesday

    Cons

    • Hard to get promoted - clear steps are never laid out to help you improve and work towards goals
    • Very late hours weekly. There wasn't a week I worked here that I didn't have at least two 12+ hour days. With that said, they work you hard but you gain a lot experience quickly. Great for people just entering the field.
    • low pay


  2. "Night & Day Experience from Old Shop"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Assistant Account Executive in Dallas, TX
    Current Employee - Assistant Account Executive in Dallas, TX
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at TracyLocke full-time (Less than a year)

    Pros

    Amazing company culture, very friendly co-workers, intensive onboarding process for new employees--very refreshing! Very flexible and understanding of personal circumstances. For example, if you work until 9 or 10 one night, you will most likely be told not to come in until noon the next day. Also, personal days are separate from vacation and sick days. The company offers massages on Tuesdays, free breakfast on Wednesdays and various other culture-bolstering activities and treats.

    Cons

    Lower on the pay scale than other agencies. Depending on your client, you could have some pretty crazy hours.

    Advice to Management

    none that I can think of at the moment!


  3. "Vibrant Atmosphere"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Dallas, TX
    Former Employee - Anonymous Employee in Dallas, TX
    Recommends
    Approves of CEO

    I worked at TracyLocke full-time (More than 3 years)

    Pros

    Colorful and ecstatic office culture

    Cons

    Low pay, long hours, sweatshop-like expectations, high turnover rate


  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5. "Great culture"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Executive in Dallas, TX
    Former Employee - Account Executive in Dallas, TX
    Recommends

    I worked at TracyLocke full-time (More than 3 years)

    Pros

    Great culture and great people

    Cons

    You will Work around the clock


  6. "Good with the exception of compensation."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Account Executive in Wilton, CT
    Current Employee - Senior Account Executive in Wilton, CT
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at TracyLocke full-time (More than a year)

    Pros

    Great colleagues
    401k match (for 2017)
    Good resume building brands to work on
    They try to make it a good culture

    Cons

    Need to better staff.
    Pay is subpar for the amount of time, effort and care put in by employees, which is highly frustrating.
    Need more transparency with employees

    Advice to Management

    Spread the wealth


  7. "Below average pay in industry"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Wilton, CT
    Current Employee - Anonymous Employee in Wilton, CT
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at TracyLocke full-time

    Pros

    TracyLocke is quite casual and has its perks. Little surprises here and there. Can take three-day weekends pretty easily. Incredibly talented artists abound.

    Cons

    Pay is below average in industry, hours can be rough, office can be a little bare-bones at times.

    Advice to Management

    Move your business to Norwalk or elsewhere and offer more aggressive compensation


  8. Helpful (5)

    "Identity Crisis and Fragmented Future Vision"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Service in Dallas, TX
    Former Employee - Account Service in Dallas, TX
    Recommends
    Negative Outlook
    Disapproves of CEO

    I worked at TracyLocke full-time (More than 3 years)

    Pros

    TracyLocke is a great place to start a career that tries to foster a collaborative and hard working culture. It was my experience that "tries" and "Start" are the operative words. The reality is that TL has a fragmented vision of what it wants be as a company, how it appears to their holding company Omnicom and how it presents itself to their (shrinking) client roster. With that said, I did see TracyLocke as a great place to start an career, as they have fortune 500 companies on their roster and do have some resources to take advantage of from being part of the larger Omnicom family. When it comes to what they excel in, it is promotions, execution and shopper marketing. In my four years there, they came up with all sorts of fancy nomenclature, with the latest being "Brand Experience Design," but at the end of the day let's call it what it is: They are an old school "below the line" agency that focuses on retail execution. There is absolutely nothing wrong with this as it is an important aspect of the consumer buying process.

    Cons

    It was my experience that TracyLocke tried to be too many things to too many different entities, making their long term vision and current business focus muddled, confusing and fragmented. They are an old school "below the line" shop that struggles from an identity crisis. One area of concern is the fact that they have a four person "digital" team that struggles with even the most basic digital tasks such as email, HTML5 banners or basic website coding. The other glaring concern during my tenure was their "in-shouse" studio. It has been set up as an in-house resource, but is its own profit engine. This created a perfect storm of under staffing combined with lack of talent and questionable billing practices. For an execution agency, an excellent, efficient and fast paced studio is a key component, and this is one area that TracyLocke fails miserably.

    The other glaring hole is the philosophy and approach to brand planning. TracyLocke has planners on staff, but, outside of a few shining employees, they are under staffed, under managed and lacking in vision and resources. This once again creates a disconnect for employees and clients who are sold one thing and then receive sub-par or non-exisistent insights and forward thinking.

    If you have greater aspirations than execution or "shopper marketing" work then beware of the paper tiger that is TL.

    Advice to Management

    Determine a vision for the agency and stay true to it. Be honest with yourselves about the type of work you excel at. In this case execution/shopper marketing is your bread and butter so you should bolster your digital chops, reimagine your studio process and stick to this one discipline in order to succeed. Trying to falsely label yourself as something your not will ultimately lead to distrust, dishonesty and the downfall of this 100+ year agency.

    Having a singular focus will also help retain employees as compared to making yourselves a stepping stone for what's next in someone's career.


  9. Helpful (3)

    "No Diversity"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at TracyLocke full-time

    Pros

    Fun team events, like Bagel Wednesday or Beer Cart Friday

    Cons

    There is NO diversity throughout the agency and the company has no intent of changing that issue. The agency is also very cliquish and reminds me of high school. If your a person of color, this is not the place for you, as you will not grow or advance at the company.

    Advice to Management

    Need to look into adding more diversity throughout the agency. If effects co-workers and the over all experience


  10. Helpful (1)

    "Project Manager"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Plenty of room for growth and advancement. Fun atmosphere with true comodery.

    Cons

    Long hours. Many times not being able to leave work before 11 pm during peak seasons.


  11. "Art Director"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Great culture, super talented people, plenty of opportunities to grow and progress as long as you're proactive

    Cons

    Raises and promotions take a bit of time, but will happen if you work hard and go that extra mile



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