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In November, we were proud to share that we had won the Transformation Award at the Emerald Awards, hosted by Matillion, for our innovative use of CDC to improve our data-to-analytics speeds by 95%. This week, Matillion posted this video featuring Engage3's Sr. Architect, Matthew Belo. Congratulations Matt and team on achieving breakthrough innovation! π https://www.linkedin.com/posts/engage3_engage3-winner-of-emerald-awards-activity-7138924947497766912-FJ8N?utm_source=share&utm_medium=member_desktop
π Navigating the UK's Cost-of-Living Challenge: Unraveling Amazon's Cyber Weekend Strategies π¬π§ Amidst the UK's cost-of-living challenges, Black Friday projections hinted at a subdued outlook. However, online continued to thrive, with Adobe Analytics reporting a 5.1% sales surge to Β£3.45bn across the Cyber weekend (Black Friday to Cyber Monday). Notably, like the US, the UK experienced a higher sales increase on Cyber Monday (+7.4%) compared to Black Friday (+4.1%). As the foremost online player in the UK, Amazon took center stage during the Cyber weekend. Engage3 delves into Amazon's strategy, revealing intriguing insights into its approach to capitalize on the booming e-commerce sales growth. π Engage3βs findings - 17.7% Fewer Deals on Cyber Monday: While there were fewer deals it maintained a very similar average depth of cut between Black Friday and Cyber Monday (24.4%) - Large Overlap in Deals: 83.5% of product deals on Cyber Monday were also showcased on Black Friday, far greater than the 66.5% of Amazon US - More Consistency in Deals in the UK: Amazon UK exhibited less variability in deals between Black Friday and Cyber Monday than the US. Click below to see more insight into Amazon Cyber weekend approach, which categories were most promoted and which brands were more promoted on Cyber Monday. Stay tuned to our blogs and LinkedIn for additional insights into the Cyber weekend across more retailers. https://www.linkedin.com/feed/update/urn:li:activity:71384672
In 2023, consumers grappled with the financial challenges posed by escalating interest rates and lingering inflation concerns, prompting a more cautious approach to discretionary spending. Nevertheless, Adobe Analytics reported a record-breaking Cyber5 weekend online with sales up 7.8% to $38bn. Engage3 has delved into the intricate world of Amazon's Black Friday and Cyber Monday deals, dissecting the tactics employed to entice consumers into parting with their hard-earned money. Our findings revealed an emphasis on Black Friday, with Amazon featuring 42.5% fewer deals on Cyber Monday, coupled with a lower average depth of discount at 26.5% (-1.7%). While the Electronics category had the most product deals on Black Friday, the Kitchen & Dining category took the lead on Cyber Monday. Notably, over 57% of product deals on both days were sold by Amazon (1P). Curious to delve deeper into Amazon's Cyber 5 strategies and discover why Black Friday took precedence over Cyber Monday? Click below to explore our in-depth analysis. Stay tuned to our blogs and LinkedIn for additional insights into the Cyber5 weekend across more retailers.hashtag#Cyber5Insights hashtag#EcommerceInsights hashtag#BlackFriday hashtag#CyberMonday hashtag#RetailStrategy Find the insights here: https://www.linkedin.com/posts/engage3_cyber5insights-ecommerceinsights-blackfriday-activity-7136414252369678336-u1cf?utm_source=share&utm_medium=member_desktop
As we gear up for Black Friday, all eyes turn to Amazon, but let's not overlook the power plays made by Target during Amazonβs Prime Big Deal Days in October! Target emerged as a significant contender, strategically launching its Circle Week deals a solid 9 days ahead of Amazon. π Engage3 dove into the data, decoding Target's success story. Nearly half of the showcased deals were on Targetβs Own brands (43.6%) and more than 75% of its deals were either βSave 20%β and βSave 30%β. Clothing, Home, and Toys took center stage, collectively commanding nearly two-thirds of the deals. The result of these deals? According to Grips Intelligence there was a surge in transactions that sustained momentum throughout the Prime Big Deals Days! Curious about Target's next move? Wondering how this playbook might unfold over the Cyber5 weekend? Click below for a deep dive into Target's Circle Week deals and a sneak peek into the strategies shaping up for the upcoming shopping extravaganza! π As always, stay tuned to Engage3 for the latest insights throughout Cyber5. hashtag#BlackFriday hashtag#RetailStrategy hashtag#Engage3Insights π‘π Read more here: https://www.linkedin.com/posts/engage3_blackfriday-retailstrategy-engage3insights-activity-7132459667301011457-AQ2F?utm_source=share&utm_medium=member_desktop
π Thrilled to share that Engage3 has clinched the Transformation Award at the Emerald Awards hosted by Matillion! π Our innovative use of Matillionβs technology in Change Data Capture (CDC) has made a positive effect on our data processes, enabling faster and more efficient decision-making. Thanks to Matillion and our dedicated Engage3 team! π #Engage3 #EmeraldAwards #DataInnovation #TransformationAward π Read more about it here! https://www.linkedin.com/feed/update/urn:li:activity:7130243774105939969
Check out this really great interview in our leadership thought series: The Innovation Table Our CEO, Edris Bemanian speaks with retail leader Phillip Scott McNeely MBA, Vice President of Merchandising Planning, Analytics, and Operations at Giant Eagle! π Discover challenges in pricing, secrets of change management, and the evolving role of health in grocery. π Explore trends, competitive intelligence, and the impact of price optimization. π° Don't miss the rapid-fire round for fun insights! hashtag#RetailLeadership hashtag#GiantEagle hashtag#IndustryInsights hashtag#competitiveintelligence Read the interview here: https://lnkd.in/g8dPfDSg
Exciting Times at Engage3! π Celebrating a season of achievements! October and November have been filled with milestones and hard work. π¨βπ» π Huge shoutout to our dedicated colleagues marking their hashtag#WorkAnniversaries β your commitment drives our success! π Join us in congratulating them! π https://www.linkedin.com/posts/engage3_workanniversaries-engage3team-strongertogether-activity-7128077131535814656-fwJn?utm_source=share&utm_medium=member_desktop
Diving Deep into Retail Strategy with Juan Rodriguez: From Robin Hood of Health Food to Mastering Pricing. ππ‘ In this insightful conversation, our CEO, Edris Bemanian, explores Juan's journey in the world of merchandising, analytics, and pricing. Discover how he turned challenges into opportunities and the secrets behind delivering value to customers and fostering growth. π±π° Read the full interview to gain valuable insights into the ever-evolving retail landscape! https://www.linkedin.com/feed/update/urn:li:activity:7126276820194250752
Dexi & Mozenda, two subsidiaries that are part of the Engage3 family, were recognized by multiple analysts for having the leading solutions in their respective competitive intelligence spaces.
So proud to announce that we have been ranked #124 on the second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies! This regional list represents a unique look at the most successful companies within the California economyβs most dynamic segmentβits independent small businesses. β2021 is shaping out to be a great year for us as weβve already brought on more new customers than the last two years combined. We look forward to another year of rapid growth and transformation, all thanks to the strength of our team, our product roadmap, and, of course, our fantastic customers,β said Edris Bemanian, Engage3 CEO.