Check out your Company Bowl for anonymous work chats.
Messy category? Don’t know where to focus innovation? Read on! GutCheck had the pleasure of working with Shurtape, a category leader in adhesive tapes, office supplies and consumer goods, to use our new Hybrid NLP-enabled research solution, Innovation Illuminator, to uncover unmet and undermet needs within the complex garage organization category. Sourcing from millions of available digital, contextual reviews and conversations, we helped Shurtape identify the emotions driving existing category performance and provide a clear framework for where to focus innovation efforts that would drive highest satisfaction. Download the new case study to read the whole story.
When you go to your favorite football game, what do you buy? See below to find out the most prevalent purchase behavior of NFL fans during the football season.
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Renee, one of my amazing colleagues and our Chief Research Officer explains how you can enhance your personalization strategy by optimizing personalized products, services, or communications before launch. http://glassdoor.com/slink.htm?key=vQJ2N
Another GutChecker Spotlight. Learn more about one of our seasoned sales pros, Molly! http://glassdoor.com/slink.htm?key=vQJ27
Eighty-five percent of product launches fail. Learn what #Google is doing to ensure that their new product innovations reach their full market potential across consumer segments. http://glassdoor.com/slink.htm?key=vQSeE
See how an innovation team used a connected data approach to build the strongest go-to-market plan for their new technology product.
A Look at Smart Home Consumers and Device Adoption by Category
Don’t miss Allen Bevans, UX researcher at Google, discuss how #Google stays ahead of the product adoption curve by understanding, identifying, activating, and measuring success at each phase of development. Register today!
