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"Spatial sensors is another technology that can be redeployed to promote social distancing in retail stores," says Scott Hauman, EVP of strategy and innovation for The Integer Group, as he discusses #contactless shopping solutions in an interview with GlobeSt.com this week. He points to retail solutions provider BlueFox.io., which has developed an app that notifies on-site teams when the number of people in a store or in a public place exceeds a preset threshold, noting that a single sensor can cover an area of up to 30,000 square feet! And as an added bonus, Hauman reports that besides spatial compliance, the app also provides valuable marketing data and advanced analytics such as real time and historical foot traffic counts, cumulative impressions, dwell times, recurrent visits and peak hours. Learn more about the latest in #RetailTech and #ContactlessCommerce in the article below.
“Our clients and retailers around the world need us now more than ever so we’ve adopted a society first mindset,” said Mike Sweeney, CEO of The Integer Group. We’re proud to announce our latest development to help retailers rapidly respond in light of #COVID19. Read more about the program in MediaPost. #AdaptiveRetail
The world amid COVID-19 continues to evolve, as does our thinking. As a follow up to the March 22nd release of "The Known Unknowns," Omnicom Retail Group has a new white paper available that outlines how brands and retailers should be tackling the next stages of consumer and shopper needs, pivoting to ‘the new semi-normal,’ and continuing to win. Read more about agility, flexibility and how brands and retailers are reacting by downloading the paper below. Did you miss the first white paper? Download it and explore additional thinking and POVs on our COVID-19 Retail Impact Hub here: https://lnkd.in/evfWgzp #Coronavirus #ShopperCulture #covid19
Nicole Souza, Integer's EVP, Growth & Marketing, spoke with Winmo this week about the surprising changes we've seen as clients are shifting their investment in traditional media marketing to the commerce environment; how Integer continues to develop relationships and create opportunities; and how we maintain and create a strategy for relevant content and insights. Check out the interview below. #digitalmarketing #shoppermarketing #GreatWorkThatWorks
We wanted to share Integer’s highlights from 2019. We can’t wait to see what 2020 has in store! Happy New Year! The Batman Experience Powered by AT&T, created by The Collective, a part of the Integer Group, brought home the Gold at The Clio Awards Award in Home Entertainment: Experiential/Events. Integer\France was awarded Agency of the Year in the customer Marketing category by Les Agences de L’Année – an event that takes place under the Minister of Culture. Integer\Mexico earned a Bronze Effie for Diageo Mixolobot. In addition to these highlights, Integer also received a Silver Effie, two Silver Reggies, a Bronze Reggie, two Bronze PROs and a Gold National ADDY.
Integer\France was awarded Agency of the Year in the Customer Marketing category by Les agences de l’année, France’s prestigious 40th Grand Prix Agency of the Year awards that take place under the patronage of the Minister of Culture. Congratulations to the Integer\France team! http://glassdoor.com/slink.htm?key=vMUCy
Alissa Allen, VP, Group Strategy Director for The Collective, part of The Integer Group, will be a featured panelist at Retail Innovation Week in New York in January. She will be speaking on "Building Real-World Retail in the Digital Age." Interested in attending? Check out the line up of events at riw.nyc and use the discount code "alissa" for 10% off tickets here: http://glassdoor.com/slink.htm?key=vMUC0
Curious about what design choices can help DTC websites convert? You're in luck. Live on Shopper Culture, Jenny DeSouchet shares 3 hot tops to help make DTC websites fun yet functional.
Great feature placement for Sky Bench in D Magazine this month - Ellen Cook and Kevin Paul were interviewed on creating connected, intentional experiences in an ecommerce era.
If you've never thought about the impact social community management may have on shoppers, it's time to start paying attention. See how community management can drive sales and retain shoppers in our newest post by Cheyenne Lohman!
