Check out your Company Bowl for anonymous work chats.
Summer is the perfect time to catch up on reading, absorb new and exciting ideas, and recharge for the second half of the year. We've collected some top recommended reads from Level5ers that we look forward to sharing with you. This week's picks courtesy of Principal Laura Richard, Managing Partner Matt Kelly and Managing Partner Alexa Nick, include books on mindset, business philosophy, and leadership. What's on your summer reading list?
Inclusion strategy is always developed by companies aspiring to make a positive impact, but what happens when things don't play out as planned? In her blog, “The Lemonade“, Level5 Managing Partner Hua Yu examines how Old Navy’s size inclusion strategy failed to deliver desired results. What went wrong, and how can others avoid similar pitfalls? Dig into Hua's takeaways in the link below.
Level5'ers gathered to take part in the Ocean Wise Shoreline Cleanup initiative last week. This is Canada's largest direct action conversation program enabled by volunteers who gather trash one piece at a time. Since 1994, there have been 30,542 cleanups that have collected more than 2.1 million kg of trash across Canada’s shorelines. Our team is proud to take action in the local community by organizing a cleanup for Toronto's Cherry Beach shoreline, and we enjoyed a meaningful team-building exercise! Click here to learn more about this important initiative: https://shorelinecleanup.org/.
We are delighted to share that Level5 Founder David Kincaid was recently named Mentor of the Year at the American Marketing Association (AMA), Toronto Anniversary Gala. Thank you, David, for sharing your expertise in advancing the practice of marketing through brand management and strategy, your dedication to supporting upcoming young professionals is an inspiration!
Happy Canada Day! This year, Level5 Strategy will be closed from Friday, July 1 to Monday, July 4. As part of our commitment to helping our team live healthier and happier lives, the Level5 team is taking an Employee Wellness Day on Monday, July 4. Our office will re-open on Tuesday, July 5. We hope you have a restorative and relaxing long weekend as well!
What does it take to design a customer experience extraordinary enough to stand out from the competition? In a recent MIT Sloan presentation, Claremont Graduate University neuroscientist Paul J. Zak shared research findings that exceptional customer experiences are: • Unexpected • Emotionally charged • Narrow one's focus to the experience itself • Easy to remember • Provoke actions But how does this match up to how management consultants in the field have seen companies' success in designing customer service for optimum results? With over 20 years of experience advising companies, Level5's Claude Ricks shares his insights in this Perspective Piece.
Our annual Level5 Cottage Retreat made an exciting comeback this year for a fun-filled day of unwinding and celebrating each other through team-building activities. A big congratulations to this year's Employee of the Year, Andrei Flueraru, for continuously living our values and for all of his contributions toward making our firm a better place for both our clients and our team! Looking forward to continuing the fun next year!
In honour of Level5 Strategy's 20th anniversary this year, we've asked Level5'ers to chime in on what this important milestone means to them. Here's what Managing Partner & President Michael Carter has to say.
In recent news, Unilever has urged all 400 of its brands to declare a social purpose leading to a heated debate among strategists around the world. Do all brands need to be purpose-driven? Level5 Managing Partner Matt Kelly chimes in with his perspective on the value of your purpose in the article below.
Level5 Strategy has come a long way since the firm was established in 2002, and every step in our growth has been made possible by our outstanding team. We've asked Level5'ers to share their reflections on our 20th-anniversary milestone, hear from Director Evin Demirli below.
