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We’re celebrating our people-centric culture and excellence! 🏆 Recognized as a leader across all 5 categories in the Top Workplaces Spring 2024 Culture Excellence Awards, Madison Logic continues to set the industry standard for our workforce satisfaction and purpose-driven employee support. Those awards include: 🏅 2024 Top Workplaces for Compensation & Benefits 🏅 2024 Top Workplaces for Innovation 🏅 2024 Top Workplaces for Leadership 🏅 2024 Top Workplaces for Purpose & Values 🏅 2024 Top Workplaces for Work-Life Flexibility This recognition joins other recent accolades for our dynamic workplace culture, including being named one of the 2024 Top Workplaces USA by USA Today and Energage, 2024 Top Workplaces for Remote Work by Monster, and recognition for Best Employee-Centric Working Culture 2024 – NYC in the Corporate Vision (CV) Magazine 2024 HR and Employment Awards. Together with our highly motivated and innovative team, we’re changing the way revenue-driven marketers accelerate the buying journey with targeted, measurable, and effective ABM.
We're excited to announce that Keith Turco has been named Madison Logic’s new Chief Executive Officer effective May 1. Keith brings with him over three decades of experience in the technology and advertising industries. His deep industry knowledge will allow us to drive even more innovation and value for our clients. Our mission remains clear: to empower today's leading marketers to drive quality conversions faster for exceptional ROI. Welcome Keith to the Madison Logic family!
Looking to refresh how your team builds and executes ABM campaigns? Download our new playbook to learn the key steps necessary for building a more impactful ABM strategy. Use it to guide your efforts and build a more proactive approach that powers your growth.
Are you reaching your target audience at the right time? The truth is that in-market buyers often don’t realize they have an urgent problem to fix. And marketers who aren’t focused on capturing these buyers’ attention before they know they have a problem are losing out on an opportunity for quality engagement. But how? Emerging channels like Connected TV (CTV) offer an opportunity to capture the early attention of decision-makers before they initiate the buying process. With nearly half of all U.S. homes already watching CTV every day and expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024.
We had a great time bringing our North America team together in Tampa last week to discuss how to continue to propel the company forward in 2024 and beyond. As we look to the future, celebrate our wins, and create new memories, Madison Logic is ready to work together to make this year one of our best!
Excited to announce that ML Insights was awarded “Product of the Year” by the Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program—also known as “The Sammys.” 🙌 The Sammy awards recognize the technologies and organizations helping to solve the challenges companies have by connecting and collaborating with prospects and customers. The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.
With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results. The Forrester Wave™: B2B Intent Data Providers, Q2 2023 report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Marketers leveraging ML Insights in multi-channel ABM see a 32% lift in engagement, a 28% faster sales cycle, and a 17% increase in pipeline. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides. Read the report to learn more about why Madison Logic is a Leader in Intent Data.
Excited to announce that Madison Logic has been awarded a 2023 Best Places to Work by Business Intelligence Group! This recognition is especially meaningful because it's based entirely on our own employee feedback. Cultivating a positive employee experience is paramount to our business, and it’s always humbling to be acknowledged by our own team for these efforts. Our employees continue to be our strongest asset. Their hard work and determination have made Madison Logic an industry leader in helping B2B marketers identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. We're so proud of our team!
Marketers today are being asked to do more with less. What you need is access to better data to help you maximize your marketing budget by targeting the accounts and buying committees most likely to convert now. Enter ML Insights, Madison Logic’s predictive tool that provides unique insights into buying centers empowering you to make data-driven decisions and convert more accounts faster. We deliver a higher level of accuracy and predictability by unifying three key data sources to create a holistic signal of accounts demonstrating the highest propensity to purchase. Identify opportunities, personalize content, and improve the performance of your campaigns - it really is that simple.
Today Madison Logic announced it has been named one of the Top Workplaces in the USA This recognition is especially meaningful because it's based entirely on employee feedback. Thanks to our people and their continued determination, manically focus on performance, accelerated growth and innovation in B2B. 🙏 Amazing people create an amazing place. Our hardworking and dedicated team continues to lead the way in empowering B2B marketers to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.
