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What a great way to close out 2022! Today we announce a new phase of growth for Madison Logic with a new partner that will enable us to deliver deeper insights, add new engagement channels, and increase our measurement capabilities in additional regions globally to support our customers’ growth initiatives. BC Partners, a leading international investment firm with a thematic focus on digital commerce, digital marketing, and digital transformation, has acquired a majority stake in Madison Logic. This deal strengthens our business, technology, and mission to empower B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey to positively impact ROI. We hope you’re all as excited about the future of Madison Logic as we are! #accountbasedmarketing #b2bmarketers #b2bmarketing
Madison Logic Named The Only Challenger In The 2022 Gartner® Magic Quadrant™ For Account-Based Marketing Platforms
Don't just take our word for it; take a look at what our customers have to say. As an organization that measures marketing success through demo requests from target accounts, marketing-influenced pipeline, and marketing-influenced revenue, Mike Ellis, Senior Corporate Marketing Manager at Higher Logic knew he and his team needed a better approach to prioritizing and engaging the right accounts. When the team rolled out a new multi-channel #abm strategy with Madison Logic, they began to use the enhanced visibility from the ML Platform to validate the engagement on target accounts and demonstrate the pipeline and revenue influence the team needed across marketing and for the sales organization. With a focus on marketing-sourced pipeline, these new account insights enabled Mike to understand the highest-engaging accounts and which personas performed the best across each channel with the ability to measure down opportunity volume, deal value, and sales velocity. Head on over to our G2 profile to check out the countless reviews by many of our valued customers
Are you using data to target the right B2B buyers? Data is the backbone of any successful ABM program. Having more insight into in-market accounts and knowing who to target within those accounts gives you the biggest opportunity to differentiate and gain an advantage to shorten sales cycles. View our State of the Buyer Report to learn how you can leverage data to develop a better ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. With commentary from our partners at LinkedIn and Merkle B2B, the report built from our ML Insights combined dataset gives you a comprehensive look at how data can drive better account engagement and program performance from your multi-channel ABM strategy.
Client security is our top priority. We take a proactive approach to customer data security and privacy, and ensure customer trust through industry compliance and best practices. That's why we're proud to announce we've completed our annual SOC 2 Type 2 for Service Organizations Certification! The independent CPA firm, A-Lign has issued the SOC 2 Report and included a clean opinion on the design of Madison Logic’s controls relative to the Security, Privacy, Confidentiality, Processing Integrity, and Availability Trust Service Principles and Criteria. Our SOC 2 Type II attestation verifies Madison Logic and its software solutions: ◼️ Adhere to the most stringent and widely recognized standards for data security, privacy, accessibility and system integrity. ◼️ Are compliant with SOC 2 Type II criteria across our entire solution stack, including services for data colocation, cloud hosting, and disaster recovery. ◼️ Are third-party verified that we have taken every possible measure to ensure the security and integrity of our customers’ data.
Big News! We're excited to announce that Madison Logic has been named on the 2022 Inc. 5000 List of Fastest-Growing, Privately-Owned Companies in the United States. The prestigious list by Inc. Magazine represents a unique look at the most successful companies within the American economy’s most dynamic segment — independent small businesses. Our ranking and seventh appearance on the list reflect our market-leading approach that empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey.
Recognized by Great Place to Work across the US, UK and Singapore!
Today we’re proud to share that Quadrant Knowledge Solutions—a global advisory and consulting firm—has named Madison Logic a 2022 Technology Leader in its SPARK Matrix analysis of the global ABM market for the second year in a row. The annual report provides a detailed analysis of the global #ABM market dynamics, major industry trends and leading ABM vendors. Madison Logic stood out for its sophisticated, cloud-based ML Platform and key technology differentiators: comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement and customer success.
We’re excited to announce Journey Acceleration with LinkedIn Ads, a new enhancement that unifies your ABM strategy to dynamically personalize messaging and content across channels to accelerate the buying journey We’ve deepened our integration with LinkedIn, so you can: • Prioritize the accounts most likely to buy and engage each buying committee across all channels, including LinkedIn. • Target the buying committee at every stage of the sales cycle with personalized messaging and content across channels. • Easily understand how accounts engage and convert across channels through a unified view of your ABM strategy. We’re here to help identify the accounts most likely to buy, engage them across the buying committee, and share insights on what’s working (and what can be optimized) so you can increase the efficiency of your media investment and convert your best accounts faster.
Great conversation between Tom O'Regan, CEO of Madison Logic, and Peter Mahoney and Kelsey Krapf of Plannuh around account-based marketing and how marketers should plan for success in 2022. A few key areas discussed: - The 3 levels of Account Based Marketing - How revenue marketing has matured over the last few years - How modern marketers are thinking about planning and performance measurement Thank you Peter and Kelsey for having us on!
