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MediaCom to merge with Essence, forming EssenceMediacom. Launching with 10,000 employees across 125 offices in 2023. The new EssenceMediacom infuses the digital and data-driven DNA of Essence with MediaCom’s scaled multichannel, audience planning, and strategic media expertise, designed to power client growth globally with an agile response to a rapidly evolving media landscape.
Looking for Job Flexibility? At MediaCom, You Can Make Work “Work” for You
It is an honor to be the first to win Gold in the newly created category – Marketing Data Strategy of the Year at the Association of National Advertisers' ECHOs. Recognized for our work with Walgreens on the “Vaccine Readiness Model” campaign, the award is designed to showcase expertise critical to improving performance in today’s data-driven marketing ecosystem. The Vaccine Readiness Model was created to help Walgreens identify COVID vaccine prospects effectively and efficiently. The model tapped multiple data points to create an algorithm predicting vaccine readiness levels among consumers. Targeting by readiness allowed Walgreen’s to effectively and efficiently administer lifesaving COVID-19 vaccines. Congratulations to our teams across MediaCom, choreograph, WPP, GroupM, all our data partners, and Walgreens!
MediaCom named Global Agency of the Year by Adweek! The agency has retained its Adweek Global Media Agency of the Year title, the third time the agency has won the accolade in the last five years. The judges commended the agency’s relentless drive for success and unstinting urge to see the bigger picture in 2021. MediaCom continued to take a challenger brand approach, helping the agency retain business, expand relationships, and win new clients. Thank you to our people, clients, and agency partners for helping make MediaCom an agency we can be proud of each and every day!
MediaCom U.S. is the #1 agency in the world in the WARC Media 100! Recognized as the most awarded media agency globally, Sasha Savic, U.S. CEO says: "Topping the WARC Media 100 is a defining moment for MediaCom U.S., and we could not be more honored for the recognition. Delivering transformative campaigns is all down to our amazing people working with some of the most ambitious marketers in the world. My sincerest thanks to every person at MediaCom in the U.S., our clients, and our partners. This one is all yours."
MediaCom appoints new Chicago Leadership and adds sport and addressable leads to Creative Systems division