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Say hello to Jason Lin: Nutrabolt’s new Chief Growth Officer! Jason joins the company from America's No. 1 collagen brand: Vital Proteins, and brings more than 15 years of experience in growth-focused marketing strategy to Nutrabolt’s Brand Marketing leadership team. "I am beyond thrilled to be joining such an inspiring brand with a mission to 'maximize human potential,' and I'm eager to contribute to Nutrabolt's explosive growth," Jason said. "I'm excited about working with an exceptional team, and look forward to what we'll accomplish together."
Nutrabolt is thrilled to announce the addition of three industry veterans to its Commercial leadership team — Louisa Lawless, EVP, Commercial Marketing & Sales, Jason Cantelli, EVP, Commercial Operations & Execution, and Jack Harnedy, VP, Revenue Growth Management. All three leaders will work alongside Global Chief Commercial Officer Kyle Thomas to fortify Nutrabolt’s commercial sales and marketing efforts, and create an organization fueled by industry-leading innovation.
C4 Energy just HITS HARDER!⚡ Nutrabolt is proud to announce that C4 is shaking up the Active Nutrition space with the launch of its hardest-hitting pre-workout lineup yet! The rebrand includes new formulations with twice the active ingredients than before, an updated look and feel, and an innovative brand campaign — ‘We Hit Harder™.' “As a leader in the pre-workout space, C4 has a duty to fitness enthusiasts everywhere who crave performance energy to deliver a product that pushes that very consumer beyond the limit,” says Robert Zajac, Chief Marketing Officer at Nutrabolt. “We are proud to be able to deliver a pre-workout product lineup so hard-hitting and fast-acting, you will have no choice but to choose C4.”
Exciting news! Nutrabolt is thrilled to announce that C4 Ultimate Energy is the first-ever Official Energy Drink Partner of WWE. To mark this historic milestone, C4 will debut as the inaugural sponsor of the WrestleMania XL Skycam on April 6 and 7, which offers WWE fans an unparalleled viewing experience. “When it comes to next-level energy, nothing beats the WWE and its fans,” says Robert Zajac, Chief Marketing Officer at Nutrabolt. “We are thrilled to expand our partnership with the WWE as its Official Energy Drink, and to offer fans nationwide the same Ultimate Undisputed Energy their favorite Superstars bring to the ring.”
Nutrabolt is excited to announce that C4 Energy Europe has launched a sweet collaboration with Millions — a leading candy brand in the U.K. Through the partnership, C4’s iconic Performance Energy drink is now available in two nostalgic Millions flavors: Bubblegum and Strawberry. “We’re thrilled to partner with Millions to bring an entirely new level of flavor innovation to our loyal customers, as well as attract new consumers to the C4 Energy brand who perhaps remember Millions from growing up,” said Paul Coppin, Marketing Director – Europe at Nutrabolt. “With this collaboration, we aim to redefine the energy drinks market by offering a unique and enjoyable experience that compliments our consumers' active lifestyles, whether that be in or out of the gym.”
Today, Nutrabolt is excited to announce the promotion of Kyle Thomas to Global Chief Commercial Officer. Please join us in celebrating a great leader, and all the exciting things to come for the company in the new year! Commenting on the announcement, Nutrabolt CEO Doss Cunningham stated, “Kyle has built a high-performing, results-driven sales organization at Nutrabolt, developing a talented and fast-growing team known for its great agility and resilience. Kyle is a dynamic leader who delivers strategic plans that have, and will continue to, serve an evolving customer set to achieve category leadership across the company’s portfolio.”
Big news at Nutrabolt! Today, the company is excited to announce a significant minority investment into Greens and Superfoods leader Bloom Nutrition. The investment provides Nutrabolt with an ownership stake of approximately 20%, making the company Bloom’s largest investor. Bloom Nutrition – founded in 2019 by Mari Llewellyn and Greg LaVecchia – offers high-quality health supplements aimed at helping consumers achieve their wellness goals. The founders’ vision is to make healthier living accessible to all by reimagining supplements with flavor and function. Commenting on the investment, Nutrabolt’s Chairman and CEO Doss Cunningham stated, “It’s rare to find people like Mari and Greg who are so passionate about a lifestyle that they decide to make it their life’s work and create a business around it, but that is what happened here. Beyond their impressive growth and category leadership, it was their authenticity and love for the space that attracted Nutrabolt most to this opportunity.”
Nutrabolt is excited to launch into 2024 with a new award from Built In Austin! For the third consecutive year, we’re honored to receive recognition on Austin’s Best Midsize Places to Work list. “We’re focused on building a culture of performance in Austin, Texas – and in all markets we operate,” says Kimberly Ristow, VP, People Operations at Nutrabolt. “Our leaders take pride in providing career opportunities that empower our passionate, results-driven teammates to shine. I’m proud to be part of the Nutrabolt team, and I’m excited to see our name on this list of best places to work in our own hometown.”
Today, we’re thrilled to announce that Nutrabolt has launched an innovative academic partnership with Auburn University School of Kinesiology. ‘The Nutrabolt Applied and Molecular Physiology Laboratory’ will complete world-class research into how nutritional supplements and exercise improve sports performance. “It is an honor to be involved in supporting the next generation of brilliant minds, accelerating advancements in our understanding of human performance and health, and discovering future innovations that will leave a positive and lasting impact on many,” said Chris Lockwood, PhD, FACN, CSCS, Vice President of Scientific Affairs at Nutrabolt. Read the official announcement here: https://lnkd.in/gs-ugsiu #LifeatNutrabolt #AuburnUniversity #SportsScience #ActiveNutrition #Innovation
Today, Nutrabolt and BADU are proud to announce a new collaborative relationship supporting BADU’s impact on the London-Hackney community. This partnership will accelerate access to future-proof sporting activities, mentorship, and employment opportunities for those aspiring to enter the sports industry. “We’re excited to partner with an amazing organisation in BADU. We hope to make a positive impact on as many young people as possible, and help them reach their maximum potential through equal opportunity,” said Chris Terry, Nutrabolt’s Europe Vice President & General Manager. “We are extremely excited to have Nutrabolt on board to support the deeper work within the community. Partnerships like this embody exactly why we don’t grow alone!” said Nana Badu, BADU Founder and Chief Executive Officer. To celebrate, Nutrabolt’s Europe team volunteered at a special kickoff event at the summer programs. Read more about this exciting new partnership here: https://lnkd.in/g_qPM_iR #LifeatNutrabolt #TheBADUWay #Equality
