The NPD Group Company Updates | Glassdoor

Company Updates

  • company-updates.categories.product-news

    Chief Industry Advisor Marshal Cohen highlights retail opportunities as a new season begins and consumers start spending more time inside. Watch the latest Minute with Marshal Cohen for what brands and retailers should look to take advantage of as these changes occur.

  • company-updates.categories.covid19

    Industries connected to the home have performed well the last several months as consumers shifted spend from going out to staying in.

  • Our research indicates that more private brands aren’t necessarily the answer across apparel, food, technology, and other industries we track; retail may have reached an inflection point. How can retailers determine the right mix of private and national brands for the categories they play in, and what can brands do to ensure they remain part of the mix?

  • Straddling adolescence and adulthood, Gen Z is at a turning point. The oldest members of Gen Z have already graduated college and are now in their early 20s. They’re considered a thrifty generation; Gen Z has posed a challenge to key general merchandise industries, which have struggled to drive dollar growth among this cohort over the past two years.

  • What purchasing trends are driven by women in the U.S.? We consulted our industry analysts and reviewed our proprietary data to find out.

  • U.S. retailers have announced more than 7,200 store closures as of June 2019. How can you understand where the volume will go as retailers go out of business, place the right bets on partnerships, and understand the attributes that drive in-store purchases?

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