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Today, we’re not just turning a page—we’re writing the next chapter of Zappi’s story. We’re thrilled to announce that Aaron Kechley has been appointed as our new Chief Executive Officer, effective October 1st, 2024. With more than 25 years of experience driving innovation and scaling high-growth SaaS companies, Aaron brings a wealth of industry knowledge and a people-first leadership style that will be instrumental in helping our customers unlock the full potential of consumer data and insights for smarter business decisions.
📚 Your next must-read is here Get ready to revolutionize your market research game! 📅 On September 16, 2024, we're launching The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage and it's going to be a game-changer! 🔥 Co-authored by the brilliant minds 🧠 of Zappi's own Steve Phillips and Ryan Barry, alongside PepsiCo's Stephan Gans and Kate Schardt, this book dives deep into creating an agile and consumer-centric approach to market research. It's packed with practical advice on leveraging digital tools, democratizing data, and making insightful decisions that truly resonate with today's fast-changing consumer interests. Whether you're a seasoned pro or new to the field, this is a must-read 📖 to stay ahead of the curve and make confident, impactful decisions. 🎯 Mark your calendars and get ready to dive into a whole new world of insights. Sign up to be an ambassador and receive a ✨ FREE ✨ copy of the book ⬇️ https://bit.ly/3YqUpaT
Winner winner, 🐔 dinner! We've just snagged the gold 🏆 for Best Marketing Insights Platform at the 2024 MarTech Breakthrough Awards—for the second year in a row! 🎉 This award is a huge nod to our mission of helping brands tap into game-changing consumer insights, powering next-level advertising and innovation. With our AI-driven platform and new Connected Insights Framework, we’re shaking up market research and making consumer-centricity the new norm for giants like PepsiCo, McDonald's, and The HEINEKEN Company. ✨ THANK YOU ✨ to the MarTech Breakthrough team for this recognition and our amazing clients for being part of this journey!
IT IS A MATCH! ⭐ Zappi + Circana = 🤝 We are happy to announce our partnership with Circana, the world’s leading advisor on the complexities of consumer behavior. Now brands using Circana can get fast answers to unique questions that come up as they analyze what people are buying from verified buyers. Zappi’s consumer insights platform enables Circana’s clients to leverage actionable insights quickly for faster decision making.
We are thrilled to share some exciting news! 🎉 Today, we are proud to announce that Zappi has been recognized as the "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program! 🌟🏅 Amidst fierce competition with over 3,500 nominations from 19 countries, this prestigious accolade truly underscores our unwavering commitment to providing brands with actionable, on-demand insights. At Zappi, we believe in the power of data-driven decisions, and this recognition fuels our drive to continue shaping the landscape of marketing insights. We extend our heartfelt gratitude to the MarTech Breakthrough team for acknowledging our dedication to innovation, excellence, and our mission to empower brands worldwide. 🌐✨
We are very excited to be named as one of the "2022 hottest marketing technology companies" by Business Insider! This recognises our impact and growth alongside other big names such as Adobe Advertising and Braze.
We're thrilled to announce we've won Best Place to Work 🏆 at Quirk's Media Marketing Research and Insight Excellence Awards 🎊
Zappi is proud to be a 'Flexible First' leadership organisation. We operate on the basis of trust in our employees and use this to guide all of our policies and ways of working. For more information about the Flexible First campaign, and the importance of flexible working for gender equality, see the Women in Advertising & Communications London website: https://wacl.info/flexible-first-campaign/
Zappi, the ad and innovation testing platform built by brands for brands, today announced it was named Market Research Supplier of the Year 2020 (over $10 million in revenue) at this year’s virtual Marketing Research and Insight Excellence Awards on Monday, November 9th. The MR Supplier of the Year award recognizes marketing research and insight firms that are making outstanding contributions to the success of brands and consistently exhibiting a collaborative business relationship with clients. Zappi took home this award for its focus on driving insights into the future and building that frontier directly with leading brands, ultimately filling the gap in the insights landscape left by legacy suppliers and DIY vendors. Just five years ago, running credible research quickly using technology was new to the market research industry. Zappi pioneered that effort, and as a result, the insights automation category which now has over 800 players was born.
In response to the COVID-19 pandemic, Zappi went completely remote across all of our offices. One of the side effects of this move was that we had significantly less organic, social interactions between employees. We are very proud to share the work that one of our developers, Ben Mmari did to address the issue. He created 'Ketchup' a Slack app that connects people from different teams for virtual coffees each week. It's had a big impact and in this blog post Ben shares his reflections on the need, the cultural impact and on the technical architecture of the app.
