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      Iterable

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      What is the company culture at Iterable?

      Iterable reviews

      Disappointing

      Enterprise account executive
      Former employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      There are some very intelligent and skilled people here but unfortunately most of them are at the lower levels

      Cons

      Unfortunately, my experience at Iterable was extremely disappointing. Although the company is a later-stage startup, they still face challenges and growing pains more commonly found at earlier stage companies. There is frequent leadership turnover, no real strategic direction from the executive team, and the culture has significantly deteriorated over the last few years. The company positions itself as one with strong core values when in practice the employee experience is extremely inconsistent with those ideals and very disheartening, discouraging, and disrespectful. I would not recommend working here given the lack of vision, struggling financials, eroding culture and overall divisive atmosphere.

      11
      avatar
      Iterable Response
      now
      Thanks for taking the time to share your honest feedback. Hearing what’s working and what’s not is how we get better and build a stronger organization. The culture you described isn't what we want or stand for. On the need for clearer strategic direction, a stronger culture, and promoting from within to strengthen management - I hear you. We are actively implementing frameworks like V2MOM and investing in programs like Leadership Labs to address these areas, bringing clarity and investing in our leaders. Our commitment is to ensure this continues to be a place where people feel valued, supported, and rewarded for great work. You indicated you're no longer with us but if you'd be open to connecting with me, I'd welcome hearing from you. Wishing you the best in whatever is next. - Jim Bartolomea CPCO

      Scary and Sad to Witness Iterable’s Decline

      Sales executive
      Current employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      - kind, hard working (for the most part) people who want to be successful - solid product, although the team has not done enough to differentiate ourselves or enable the sales team to adequately compete in an over-saturated market

      Cons

      Too many to list, but the most glaring are: - Baffling lack of executive leadership - there is absolutely no vision for this company. Executive leadership is responsible for 4+ layoffs, yet they remain in their seats and make no actual change or take accountability. The entire leadership suite lacks serious direction, which results in absolutely no company culture or Iterable pride. It literally feels like you’re working for a fake company every day. - ZERO, and I mean zero, opportunity for career growth. Leadership makes no effort to qualify/quantify what it takes to get promoted at Iterable, and fake titles are thrown to top performers with no extra responsibility or growth potential. - Unattainable numbers - the board numbers and quotas reported are completely arbitrary with no data to back up WHY they’re so high. No one hits their number - don’t listen to anyone telling you that sales has any consistent attainment. - Overall, it feels like the blind leads the blind at Iterable, and executive leadership thinks that toxic positivity will mask the glaring cracks in the system. Sadly, I'd be shocked if this company exists in 5 years. Get out while you can and DO NOT take a sales job here.

      37

      Perspective from Customer Success

      Customer success manager
      Former employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      I joined during a time when the company had strong talent, real collaboration across teams, and a clear sense of shared ownership of the customer experience. That foundation made the work meaningful and, for a time, very rewarding. From a Customer Success perspective, many of the challenges described in other reviews showed up most clearly in the gap between what was sold and what could realistically be delivered. Following multiple rounds of layoffs, implementation and technical teams were often operating at or beyond capacity, which made it difficult to consistently meet the expectations set during the sales process. This created a dynamic where Customer Success was frequently navigating misalignment—working to preserve trust with customers while internal teams were stretched thin. Over time, that strain impacted retention, team morale, and overall effectiveness. There were still many talented, committed individuals doing their best to support customers under challenging conditions, and that shouldn’t be overlooked. But without consistent alignment across leadership, sales, and success functions, those efforts were difficult to sustain at scale.

      Cons

      Over the past couple of years, there was also a significant shift within Customer Success leadership that coincided with the departure of many tenured leaders and experienced ICs who had previously shaped the culture and customer relationships. These transitions were widely felt across the organization and, for many, raised questions about how leadership changes were being handled. In their place, new leadership introduced different operating norms and team structures, which at times led to perceptions of inconsistency in hiring, promotion, and decision-making processes. For many on the team, this created a more political environment, where clarity around performance expectations and advancement pathways became less transparent. That shift had a tangible impact on morale, continuity, and the overall stability of the Customer Success organization.

      3
      avatar
      Iterable Response
      now
      Thank you for sharing your reflection on the past and the constructive feedback. We are focused on building a stronger, more aligned organization, and I’m optimistic that new perspectives from leadership are taking us in a positive direction. Wishing you the very best in your next chapter. -Jim Bartolomea, CPCO

      Director

      Pricing principal
      Current employee
      Denver, CO
      Recommend
      CEO approval
      Business Outlook

      Pros

      Good culture and work-life balance

      Cons

      Recent layoffs took place and now we are on the low side of resources

      1

      Exciting times ahead

      Account executive
      Current employee
      London, England
      Recommend
      CEO approval
      Business Outlook

      Pros

      Great people and great culture

      Cons

      Leadership in the US - EMEA just is pulled along

      Great in the US, but not in EMEA

      Senior enterprise account executive
      Former employee
      London, England
      Recommend
      CEO approval
      Business Outlook

      Pros

      Great product, people and culture

      Cons

      Management. They do not know what they're doing.

      1

      Amazing culture, phenomenal leadership team, clear investment in people

      Senior director
      Current employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      Iterable is one of those rare companies where the culture isn't a slide in an all-hands deck. It's something you actually feel every single day. There's a genuine warmth between teams, a "we're figuring this out together" energy that never tips into chaos because the leadership knows how to hold the room. The exec team is sharp, transparent, and treats employees like adults . You get context on decisions, not just directives. What's stood out most is the tangible investment in people: career development conversations that actually happen, managers who advocate for their teams, and a consistent signal that your growth matters beyond your current role. For anyone who's been burned by companies that say the right things but don't follow through, Iterable is different.

      Cons

      Growth at this stage of the company means priorities shift, and teams need to be comfortable with some ambiguity. Processes are still maturing in certain areas, which can occasionally slow execution. If you need a perfectly structured environment to do your best work, there's an adjustment period. But for the right person, that ambiguity is the opportunity.

      2
      avatar
      Iterable Response
      now
      I really appreciate you sharing such a thoughtful perspective on what it’s like to lead here at Iterable. It’s great to hear that our focus on transparency and "treating employees like adults" is being felt. Providing the "why" behind our decisions is something the executive team takes very seriously. You hit on a key point regarding the trade-off between speed and structure; while we're working hard to mature our systems, I love the mindset that the current ambiguity is actually an opening for talented people to shape our future. We are fully committed to keeping our foot on the gas when it comes to investing in our people and protecting the cultural intentionality that sets us apart. -Jim Bartolomea, CPCO

      Solid culture

      Software engineer
      Current employee
      San Francisco, CA
      Recommend
      CEO approval
      Business Outlook

      Pros

      Decent culture, perks, and wlb

      Cons

      not sure at the moment

      Better than most startups

      Staff software engineer
      Current employee
      San Francisco, CA
      Recommend
      CEO approval
      Business Outlook

      Pros

      Good culture and WLB, nice coworkers.

      Cons

      Technically challenged by scaling and financially challenged by growth. A bunch of staff engineers there without real opportunities for staff level. Hard to get promo. Many people lost faith in the stock options. However, that is true in most startups.

      Strong culture but recent commission changes create confusion

      Enterprise account executive
      Current employee
      London, England
      Recommend
      CEO approval
      Business Outlook

      Pros

      Pay reasonably well Very strong culture created in UK

      Cons

      Commission structure just changed and a lot of gaslighting that it makes sense - it doesn't

      1
      avatar
      Iterable Response
      now
      Thanks so much for taking the time to share your perspective. It is great to hear that you are feeling the strength of our UK culture, as that remains a massive priority for us as we grow. Regarding the commission structure, transparency is one of our core values, and I’d love to hear more about your experience with the change if you are open to it. -Jim Bartolomea, CPCO