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      General Mills

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      Associate Brand Manager Interview

      Sep 22, 2019
      Anonymous employee
      Minneapolis, MN
      Accepted offer
      Positive experience
      Difficult interview

      Application

      I applied through other source. I interviewed at General Mills (Minneapolis, MN) in Sep 2019

      Interview

      MBA candidate - interviewed in January/February timeframe for Fast Track (2x 45 minute behavioral and functional interviews), then returned in Sept/Oct timeframe for Fast Track final rounds. Final round super day included a dinner the night before (one on one with a current ABM), then the day of was breakfast (one on one with another ABM), a 75 minute case development session, a tour, lunch (one on one with a third ABM), and three interviews. The interviews were each 45 minutes long - two focused on behavioral questions and one was a review of the case.

      Interview questions [1]

      Question 1

      Tell me about a time you went above and beyond the bounds of your role. What was the impact that your actions had on the organization?
      Answer question

      Other Associate Brand Manager Interview Reviews for General Mills

      Associate Brand Manager Interview

      Oct 15, 2024
      Anonymous Interview Candidate
      Minneapolis, MN
      No offer
      Neutral experience
      Average interview

      Application

      I interviewed at General Mills (Minneapolis, MN)

      Interview

      The initial interview was a quick 15 minutes of interview questions, then 5 minutes for a Question & Answer session. It is described as a "get to know you" call but is actually an interview with case questions.

      Interview questions [1]

      Question 1

      Say you came to General Mills and the brand you are assigned to has been experiencing declining profits over the past 2 years. What do you do?
      Answer question
      2

      Associate Brand Manager Interview

      Sep 6, 2024
      Anonymous employee
      London, England
      Accepted offer
      Neutral experience
      Difficult interview

      Application

      I interviewed at General Mills (London, England)

      Interview

      3 rounds of interview in total. First round with HR for culture fit, second round with Brand Manager and Senior Brand Manager and Final round with UK Head of Marketing

      Interview questions [1]

      Question 1

      Tell us about a project that you're most proud of
      Answer question
      1

      Associate Brand Manager Interview

      Mar 22, 2024
      Anonymous Interview Candidate
      No offer
      Neutral experience
      Difficult interview

      Application

      I interviewed at General Mills

      Interview

      Phone screening, then virtual video online interview with hR manager. They gave a really good overview of the role and emphasised company culture. Were very realistic about the number of rounds to go through - including a meet and greet coffee catchup

      Interview questions [1]

      Question 1

      Do you have any experience in creating commercials?
      Answer question

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