Probably my mistake for not doing my research. I was expecting the position to be a senior level position in the Marketing domain. However it appears they were looking for an individual contributor. After applying for the job when HR arranged a phone interview, I had all my charts and processes ready to talk about role of social media marketing and improving marketing effectiveness but the interviewer started asking me about coin toss probabilities. I was asked two question both turned out to be trivia questions. Now working in marketing analytics for over 10 years and spending 60 hours a week helping companies improve their marketing ROI, i clearly didn't see this coming. I didnt want to play along with this so told the interviewer while I can attempt to solve the permutation/combination questions I was not interested and rather look at the business side of the decision. At one point I felt like telling the interviewer to stop so that I could get back to my work. With my busy schedule, it was a tough ask for me to get 30 minutes for this conversation, wasting it like this was n't a smart move. Lesson learnt, I will be more careful next time around before applying and not apply just because I want to jump on Facebook so some other flavor of the month bandwagon.