Puretech Digital interview questions

Second round 1. some behavioural questions were asked such as digital marketing and family background and many more 2. explained all google bidding strategies 3. which ad platforms will I take for a boat in awareness campaign only and the reason behind it Ans: Google, Facebook, Amazon 2. And then was followed up by a question related to campaign type in Google that I would take Ans: Search, Video, Display 3. And then again I was probed saying that only for awareness campaign why have I chosen search as a campaign type Ans: for any brand that runs an awareness campaign they also need to be present on the google search engine because if someone sees the product on Facebook if they like the product there is a high chance that they would turn up to google to get the product details and we need to be present there to get our end conversion. Third round. No behavioural questions 1. The interviewer wanted to understand one of the integrated projects that I did at the time of my training 2 .same question as above but this time was for a laptop brand I answered the same ad platforms and then I was asked whether I would go for shopping ads in google and I said yes and was asked to explain why and I answered him very well 3. sum related to metrics 3 values were given I was asked to answer the other three Ans: I said him that I am a bit slow in it and might take some extra time I got 2 values and was just about to answer the third one he asked me the formula for it I answered it and then the interviewer went.

Keywords Research Focus Search Volume for it.