Sunday Riley Manager interview questions

HR sent email with some basic screening questions. I replied and a few days later they reached out to schedule a phone interview. Went through several rounds fairly quickly. Always followed up on my end. Was ghosted at the final stage. No response, follow up or offer. When I brought up culture during the process they assured me they were really focused on improving some of the points mentioned in a lot of their reviews, but I guess they still have a ways to go.