Marketing Associate Job Description

What is a Marketing Associate?

A marketing associate is responsible for planning and implementing marketing and advertising activities. They understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior. Marketing Associate's help collect data, forecast trends and assess customer satisfaction. The majority of market Associate's are employed by marketing agencies varying in size within different companies and industries.

A Bachelor's degree in Marketing or Business along with demonstrable experience is necessary for market associate positions. Successful marketing analysts possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.

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Marketing Associate Job Description Template

Job Overview

Come work at Example Co., a leading firm in our industry in the metro area. We're pleased to have a 4.0 Glassdoor rating. We are looking to hire an experienced Marketing Associate to help us keep growing. If you're hard-working and dedicated, Example Co. is an ideal place to get ahead. Apply today!

Responsibilities for Marketing Associate

  • Effectively manage daily administrative tasks
  • Prepare reports on marketing and sales metrics
  • Collect and analyze consumer behavior data (e.g. web traffic and rankings)
  • Conduct market research and identify new opportunities
  • Coordinate with the marketing design and content teams to generate digital and print advertising material
  • Contribute to collaborative efforts and organize promotional events
  • Assist with organizing promotional events
  • Monitor and report competitors' marketing and sales activities

Qualifications for Marketing Associate

  • Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • 5+ years experience in marketing or related field
  • Posses search engines, web analytics, and business research tools acumen
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Strong communication and presentation skills
  • Working knowledge with CRM programs
  • Solid computer skills, including MS Excel, web analytics and Google Adwords
  • Proficiency with SEO/SEM campaigns
  • Excellent communication and presentation skills

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.