Marketing Consultant Job Description

What is a Marketing Consultant?

A marketing consultant is responsible for defining marketing strategies, identifying the most appropriate message, and executing these strategies for businesses. They study the company profile and operations to understand its marketing needs and conduct marketing research to identify industry trends and commercial opportunities. Marketing consultants are up-to-date with trends in social media marketing, online marketing, and direct response marketing. The majority of marketing consultants are employed by marketing agencies varying in size within different companies and industries.

A Bachelor's degree in Marketing or Business along with demonstrable experience is necessary for market consultants positions. Successful marketing analysts possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.

Marketing Consultant Job Description Template

Job Overview

Come work at Example Co., a leading firm in our industry in the metro area. We're pleased to have a 4.0 Glassdoor rating. We are looking to hire an experienced Marketing Consultant to help us keep growing. If you're hard-working and dedicated, Example Co. is an ideal place to get ahead. Apply today!

Responsibilities for Marketing Consultant

  • Conduct marketing research to identify industry trends and commercial opportunities
  • Develop and implement a marketing strategy according to objectives and budget
  • Study company profile and operations to understand its marketing needs
  • Provide advice on branding, positioning, communications and other marketing issues
  • Develop and nurture long term relationship with in house teams and external vendors
  • Give direction to marketing efforts with the most effective methods and tools
  • Keep abreast of emerging trends and share best practices knowledge and insights
  • Execute strategic tasks and monitoring outcomes

Qualifications for Marketing Consultant

  • 5+ years experience in a senior marketing position
  • Knowledge of data analysis and market research
  • Demonstrated experience as marketing consultant or similar role
  • In-depth knowledge of marketing principles and best practices
  • Able to effectively and creatively write proposals and reports
  • Ability to think strategically and analytically
  • Proficient in MS Office/Working knowledge of IT and marketing software (e.g. CRM)
  • Strong communication and presentation skills
  • Exceptional problem-solving skills

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