Marketing Coordinator Job Description

What is a Marketing Coordinator?

Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.

Most marketing coordinators have a Bachelor's degree in marketing, advertising, business administration, or a related field. Creativity is one of the most important skills for marketing coordinators, and a typical marketing coordinator also has excellent project management and communication skills.

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Marketing Coordinator Job Description Template

Job Overview

Come work at Sample Company, one of the leading firms in our industry in the Capital City area. We're proud of our 3.5 rating on Glassdoor from our employees. We're now hiring an experienced Marketing Coordinator to help us keep growing. If you're hard-working and dedicated, Sample Company is an excellent company for you. Don't hesitate to apply.

Responsibilities for Marketing Coordinator

  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating iteneraries, and ordering marketing collateral
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
  • Conduct market research and identify trends

Qualifications for Marketing Coordinator

  • Bachelor's degree in business administration, marketing, communications, or a related field
  • 1-3 years of experience in marketing
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, priotitize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Occasional travel may be required

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.

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