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Lebara Snapshot
Lebara was founded in 2001 by Ratheesan Yoganathan, Rasiah Ranjith Leon and Baskaran Kandiah. The name Lebara was coined from the first two letters of each of the founders' names.
At launch the company's initial product was international telephone calling cards, sold through independent mobile phone shops. In 2004, Lebara Mobile launched a low-cost international service in the Netherlands, selling SIM cards using mobile carrier Telfort, a subsidiary of KPN.
Subsequently, Lebara launched operations in 7 other countries including the UK, France, Spain, Switzerland, Germany, Australia and Denmark.
Lebara is currently owned by Vieo B.V. of which the majority shareholders are Alchemy and Triton. They gained ownership of the Lebara Group on 30 July 2019 from Palmarium.
In 2017 Lebara launched its first postpaid monthly contract SIMs in the Netherlands, as part of a move to appeal to a wider customer base.
Today Lebara focuses on traditional international calling market as well as offering SIM-only plans and post pay services. Lebara plans to offer 5G services as these become available.
The company currently operates in the United Kingdom, France, Denmark, the Netherlands and Germany with an annual turnover of €400m and 2.5m active customers. It has also entered into brand licence agreements for use of its trademarks in Australia, Switzerland, Saudi Arabia and Spain.
At launch the company's initial product was international telephone calling cards, sold through independent mobile phone shops. In 2004, Lebara Mobile launched a low-cost international service in the Netherlands, selling SIM cards using mobile carrier Telfort, a subsidiary of KPN.
Subsequently, Lebara launched operations in 7 other countries including the UK, France, Spain, Switzerland, Germany, Australia and Denmark.
Lebara is currently owned by Vieo B.V. of which the majority shareholders are Alchemy and Triton. They gained ownership of the Lebara Group on 30 July 2019 from Palmarium.
In 2017 Lebara launched its first postpaid monthly contract SIMs in the Netherlands, as part of a move to appeal to a wider customer base.
Today Lebara focuses on traditional international calling market as well as offering SIM-only plans and post pay services. Lebara plans to offer 5G services as these become available.
The company currently operates in the United Kingdom, France, Denmark, the Netherlands and Germany with an annual turnover of €400m and 2.5m active customers. It has also entered into brand licence agreements for use of its trademarks in Australia, Switzerland, Saudi Arabia and Spain.
