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Polaroid Snapshot
Consumers recognize the Polaroid name in an instant. The company that pioneered instant photography still makes instant film and cameras, digital cameras, specialty photo gear (lenses and filters), professional imaging equipment, and security ID-card systems. However, Polaroid now makes consumer electronics, such as plasma TVs and portable DVD players. The company's products are sold in supermarkets and specialty stores, by discounters (Wal-Mart), and through its Web site. After filing for Chapter 11 bankruptcy protection, Polaroid's assets were snapped up by a joint venture led by units of private-equity firms Hilco Consumer Capital and Gordon Brothers Brands for some $90 million in 2009.
