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IGG Snapshot

4.1
based on 271 ratings

75% would recommend to a friend

Zongjian Cai

81% approve of CEO

Mission At IGG, we are always focused on making breakthroughs and providing not only the best games for our gamers but also the best working environment for our employees. We believe our employees are our core competency. By maintaining a flat corporate structure, we leverage each individual employee to their utmost potential and allow them to create games they genuinely enjoy playing.
Description Established in 2006, IGG is a leading global developer and operator of mobile games and applications with a robust global presence and international customer base of over 1.6 billion users and over 38 million monthly active users ("MAU"). Leveraging its success in client and browser PC online games, the Group changed its strategy to target the mobile games market in 2013. After years of effort, the Group's mobile games are now available in 23 different languages worldwide, and the APP Business has also hit its stride after a decade of perseverance.

IGG is headquartered in Singapore with local offices in the United States, China, Canada, Japan, South Korea, Thailand, the Philippines, Indonesia, Brazil, Türkiye, Italy and Spain, and users from over 200 countries and regions worldwide. Over the years, IGG has aggressively pursued a globalisation strategy in R&D and operations, establishing long-term relationships with over 100 business partners, including global platforms, advertising channels, and vendors such as Apple, Google, and Meta. The Group's international presence and partnerships have enhanced its competitive advantage in the industry. In the first half of 2023, revenue from Asia, Europe and North America accounted for 44%, 26% and 25%, respectively, of the Group’s total revenue. The Group has been listed among the “Top 52 Publishers” globally by data.ai for eight consecutive years and received the “National Business Award (2021) for Internet / New Media” by Singapore Business Review.

In March 2016, the Group released a real-time war strategy game, "Lords Mobile". It combines distinctive game design, compelling real-time gameplay, beautiful graphics and frequent updates, all of which contribute to the game's worldwide appeal. As of 30 June 2023, it had 640 million registered users worldwide and nearly 11 million MAU. "Lords Mobile" continues to generate stable revenue of over HK$1.6 billion for the Group in the first half of 2023. According to data.ai, “Lords Mobile” has dominated the worldwide rankings as the top-grossing mobile war strategy game for two consecutive years since its launch in 2016. Lords Mobile has won numerous awards. After winning the remarkable "Android Excellence Game of 2017" awarded by Google Play, "Lords Mobile" was nominated for the "User's Choice Game of 2018". Lords Mobile was awarded at the China Game Industry Annual Conference for four consecutive years and was selected as one of the "Top 10 Most Popular Mobile Games" in 2019. It also received awards from Xiaomi’s mobile application platform and media, such as Beluga Global.

"Doomsday: Last Survivors" was released in August 2021. After over a year of refinement and optimisation, the game has become a favourite for 22 million gamers with its distinctive post-apocalyptic survival theme, deep integration of “real-time” and “strategy” gameplay, and unique art style. Following a marketing campaign in March this year, the game’s monthly gross billing reached HK$82 million in July. The Group will soon introduce a new survival competition gameplay in guild battle that will let players experience the fun of real-time team formation and battles between guilds in the game.

"Viking Rise", released in December 2022, is a real-time war strategy game based on Norse mythology and Viking history. "Viking Rise" demonstrated huge potential during its beta testing. A Viking-themed game that perfectly combines strategy gameplay with intricate community management, “Viking Rise” received global recommendations from Apple and Google on its launch. It quickly rose to the top of the strategy games download charts in over 60 countries and regions worldwide. After a marketing campaign starting in mid-April, the gross billing for May exceeded HK$70 million. “Viking Rise” has released a long-awaited cross-server battle feature, “Kingdom Mayhem”. The game will soon introduce a new innovative cross-server guild war feature, “Battle of the Ruins”, offering players a diverse range of battle experiences.

After a decade of perseverance, the APP Business finally hit its stride this year, with monthly gross billing surging from over HK$12 million at the start of the year to more than HK$57 million in June, followed by a remarkable jump to HK$63 million in July. As of 30 June 2023, it has over 300 million registered users worldwide and nearly 20 million MAU. The Group is committed to ongoing promotion and diversification of its product portfolio, leveraging the synergies of platform-based business models to take the APP Business to the next level.

Life at IGG

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