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Rickenbacker Snapshot
Though you may not have heard its name, you have heard the sound of Rickenbacker. Made at the company's California factory and a favorite among collectors, RIC's 35 plus models of guitars are sold through catalogs and authorized dealers in the US and nearly 60 other countries worldwide. The company, which still makes every guitar in the US, has bucked the industry trend of offering a lower-priced line of instruments made overseas. Its standard guitars range in price from $1,500 to $5,000; custom models more than $10,000. It produces about 10,000 a year with a two-year waiting list. Famous rockers from The Beatles to U2 have helped give RIC guitars their mystique and make them a must-have for any serious player.
