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Mothercare Snapshot
It’s an exciting time to work at Mothercare Global Brand. We are on the cusp of something truly special as we leverage the currency of such a credible, iconic brand while bringing to life new ways of thinking and working. Essentially, we are a 59-year-old company with the enthusiasm and drive of a start-up.
Mothercare is known as a cornerstone of the British high street, supporting parents and families for nearly 60 years. But what many people don’t know is that Mothercare is a major global brand with over 800 stores outside of the UK. Its international business is growing.
Mothercare Global Brand is a business-to-business company. It develops the Mothercare strategy, maximising the value of our global brand, designing own-brand products and – as custodians of the brand – defining the ‘Mothercare way’, all of which are distributed around the globe through franchising partnerships. In fact, we are the world’s largest parent-and-baby franchise.
Today, we have 840 stores in 40 countries through our franchise network. In FY19, our international sales turnover was in excess of £600 million.
That’s big. But we’re not content.
There are 60 million births around the globe each year – so there’s a huge market to play for. We will harness our reputation as a trusted brand and work in partnership with our franchisees to grow. We’ll do that in a planned, strategic and commercially-minded way that enables a sustainable, long-term future for the Mothercare brand.
We’ve also just announced a fantastic new franchise with Boots. Boots will exclusively sell Mothercare-branded products – from clothing to car seats to pushchairs – in their UK stores. That means we’re bringing Mothercare back to the high street in partnership with another highly regarded British brand.
We’re just finalising the deal but anticipate that Boots will start to carry Mothercare-branded products from Summer 2020.
It’s an exciting time to work at Mothercare Global Brand. We are on the cusp of something truly special as we leverage the currency of such a credible, iconic brand while bringing to life new ways of thinking and working. Essentially, we are a 59-year-old company with the enthusiasm and drive of a start-up.
Mothercare Global Brand is a business-to-business company. It develops the Mothercare strategy, maximising the value of our global brand, designing own-brand products and – as custodians of the brand – defining the ‘Mothercare way’, all of which are distributed around the globe through franchising partnerships. In fact, we are the world’s largest parent-and-baby franchise.
Today, we have 840 stores in 40 countries through our franchise network. In FY19, our international sales turnover was in excess of £600 million.
That’s big. But we’re not content.
There are 60 million births around the globe each year – so there’s a huge market to play for. We will harness our reputation as a trusted brand and work in partnership with our franchisees to grow. We’ll do that in a planned, strategic and commercially-minded way that enables a sustainable, long-term future for the Mothercare brand.
We’ve also just announced a fantastic new franchise with Boots. Boots will exclusively sell Mothercare-branded products – from clothing to car seats to pushchairs – in their UK stores. That means we’re bringing Mothercare back to the high street in partnership with another highly regarded British brand.
We’re just finalising the deal but anticipate that Boots will start to carry Mothercare-branded products from Summer 2020.
It’s an exciting time to work at Mothercare Global Brand. We are on the cusp of something truly special as we leverage the currency of such a credible, iconic brand while bringing to life new ways of thinking and working. Essentially, we are a 59-year-old company with the enthusiasm and drive of a start-up.
