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STA Travel Snapshot
STA Travel encourages young people to get up (off the sofa), get out (in the big wide world), and get a life (broadened by travel). The company specializes in arranging air transportation for college students and other young adults; it buys tickets from airlines and resells them under its own "Blue Ticket" brand. STA Travel also offers land-based products such as ground transportation, lodging, and tours, and it issues identification cards that enable customers to qualify for discounts. It operates through a network of 400 branches, franchises, and service partners in more than 90 countries. A subsidiary of Swiss holding company Diethelm Keller, STA Travel began operations in 1979.
